Pictures and prose: exploring the impact of literary and film tourism

O’Connor, Noëlle; Kim, Sang Kyun

doi:10.1080/14766825.2013.862253

Cited by 45 publications

(19 citation statements)

References 45 publications

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“…Against the book"s exemplar of the privilege of western women abroad, one author calls for "the reassertion of a social justice-oriented definition of global citizenship" [16]. Its impacts on tourist numbers have also been explored [18].…”

Section: New Age Spiritual Tourismmentioning

confidence: 99%

“…New Age services would be difficult to promote on such scale without the new communication technologies. "Visitor numbers began to spike dramatically after the release of the EPL book" [18]. Ubud is a case study of "today"s tourists play(ing) a leading role in image projection" [39].…”

Section: New Age Productsmentioning

confidence: 99%

“…Tourists also want to see appealing local attractions, such as temples and rice fields, or nearby specialist artisan villages to buy woodcarvings, silver jewelry and kites. Foreign owners provide the majority of packaged tours and New Age services arranged outside of Bali [18]. There are also individually customized tours employing local guides and transport companies.…”

Section: Marketing and Branding Ubud: Foreign Ownersmentioning

confidence: 99%

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The New Age Tourism Brand-Wagon in Ubud, Bali: Eat Pay Love!

Bell¹

2019

SARJALL

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Bali was well recognized as an appealing holiday destination before Elizabeth Gilbert"s 2006 book Eat Pray Love became an international best seller. That book, and the subsequent film, confirmed Bali and the inland town of Ubud in particular, as a significant setting for spiritual tourism, particularly for affluent Western women. Spiritual retreats and a wide range of New Age activities are now a substantial market niche in Bali. Private entrepreneurs outside of Bali sell their New Age products over the www. Ubud is a veritable hypermarket of free-enterprise New Age services and merchandise. Bali Tourism"s marketing pages on www do not promote Eat Pray Love tours or activities. There is no need, or advantage, for any official organization to advertise those attractions. For prospective Eat Love Pray visitors, de facto destination marketing via www sites, bloggers and Facebook posts are trustworthy. They supersede any local official destination marketing campaigns for this particular category of tourist. As the consumption of New Age products takes place over the web, the result is considerable economic leakage. Bali itself is intrinsic to the tourist product but has limited profits from the expenditure by these tourists. The services and products offered are not regulated in any way, but nor are they illicit. The discussion draws from interviews and participation observation on four fieldtrips, between 2015 and 2018. "A destination is both a geographical place and a metaphyscal space determined by a network of meanings and values that are attached to it [4]." Eat, Pray, Love has spurred a vigorous industry in Ubud for westerners seeking spiritual solace; quasi-spiritual practices in Ubud are wildly fashionable. The spiritual journey is also a physical one, with both Ubud and enlightenment / peace / harmony the destinations. It is maintained that Ubud has experienced an increase in tourism numbers by 400% since the book and film. Tourists themselves play a key role in promoting this town.

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Section: New Age Spiritual Tourismmentioning

confidence: 99%

Section: New Age Productsmentioning

confidence: 99%

Section: Marketing and Branding Ubud: Foreign Ownersmentioning

confidence: 99%

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The New Age Tourism Brand-Wagon in Ubud, Bali: Eat Pay Love!

Bell¹

2019

SARJALL

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“…The enhancement of traveling facilities, such as the availability of travel books and package tours, as well as the emergence of visual digital media has changed tourist motivation (Boorstin, 1992;O'Connor & Kim, 2014). For example, travel interest has become increasingly induced by curiosity about images from movies or other media forms; hence, photography has become part of tourism activities to capture the symbols or landmarks from the silver screen to their own experiences (Urry, 2002).…”

Section: Proposition 1: To Identify the Motivations Amongmentioning

confidence: 99%

Does Korean Drama Have a Real Influence? An Analysis of Malaysia Outbound Tourists to South Korea

Teh¹,

Goh²

2016

Tourism Culture & Communication

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Korea has recently emerged as one of the top tourism destinations in the world, and a catalyst of its rapidly developing tourism industry is Korean drama. Studies on Korean tourism, which focus on sociocultural and gender-related issues, as well as audience behaviors, have been conducted in the Asian region. However, these studies have been geographically limited to monoethnic countries only. As one of the countries contributing to Korea's inbound tourism, Malaysia experienced a significant increase of tourists visiting Korea. Hence, this study aims to identify the motivation segmentation and overall satisfaction level among Malaysian tourists visiting Korea. Specifically, the study aims to identify the influence of Korean drama in their overall experience. A questionnaire-based survey of these tourists was conducted in Seoul City, and cluster analysis was applied to derive motivation segmentation from the collected data. Afterwards, a characteristic comparison was accomplished between drama-and non-drama-watching tourists. Finally, the overall satisfaction of tourists was determined. Results showed three types of motivation segmentation and revealed characteristic differences between the drama-and non-drama-watching tourists. Furthermore, these segmented motivations manifested significant differences in terms of overall satisfaction. In general, Malaysian tourists perceived Korea as a place for family and social bonding, as well as for relaxation and cultural exploration. Interestingly, Korean drama did not influence the overall tourist satisfaction, although it serves as a cultural platform through which tourists gained familiarity with the destination prior to the trip.

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“…This reflects the enduring appeal of the written word and underpins the ongoing desire to travel to expand this interest. Although this form of touring has a long history, academic research on literary tourism seems to have proliferated only since 1990 (Hoppen, Brown & Fyall, 2014;O'Connor & Kim, 2014) and has largely been concerned with case studies of specific literary tourism destinations (Busby, Brunt, & Lund, 2003, Herbert 1996Müller, 2006) and the tourism development potential of literary themes (Butler, 1986;Smith, 2012;Yiannakis & Davies, 2012). Less emphasis seems to have been placed on the literary tourists themselves (Brown, 2015;Es & Reijnders 2016) although several studies on defining the literary tourist as pilgrim have been undertaken (Brown, 2015;Busby & Shetliffe, 2013;Herbert, 2001;Pocock, 1992).…”

Section: Introductionmentioning

confidence: 99%

The touring reader: Understanding the bibliophile's experience of literary tourism

MacLeod

Shelley²,

Morrison

2018

Tourism Management

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This research explores the literary enthusiast's experience of planning and undertaking literary inspired trips. The research reconceptualises the dominant figure of the literary pilgrim, inspired to visit sites associated with favourite authors, by using detailed results from 30 open-ended surveys distributed to delegates at a literary conference. The findings indicate that these keen readers prefer to plan their own trips and shun organised attractions and mainstream tourist information in favour of employing the texts themselves as source material. Respondents then feed back their experiences into the re-reading of the literary text. These findings are analysed using the concept of concretisation borrowed from literary theory. This concept, which has not been used in previous tourist studies, reflects the experience of these visitors who are using travel to solidify their reading of favourite books. This research therefore highlights the interdependence of texts and travels and emphasises the important role that imagination plays in the experience and recollection of tourist trips.

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Pictures and prose: exploring the impact of literary and film tourism

Cited by 45 publications

References 45 publications

The New Age Tourism Brand-Wagon in Ubud, Bali: Eat Pay Love!

The New Age Tourism Brand-Wagon in Ubud, Bali: Eat Pay Love!

Does Korean Drama Have a Real Influence? An Analysis of Malaysia Outbound Tourists to South Korea

The touring reader: Understanding the bibliophile's experience of literary tourism

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