The article discusses the development of the cultural potential of the region through the development of tourism. Educational tourism was chosen as one of the potentially attractive types of tourism, as well as its private direction - literary tourism, which has specificity in terms of methodological, organizational and communicational components. In the presented concept of organizing literary tourism, the development of an information system is described that allows one to fill the database with all the necessary information to implement the educational goals of literary tourism, taking into account the needs of users. Due to the ability to automatically retrieve the necessary information the designed and implemented information system significantly saves user’s time and financial resources for organizing tourism, as well as automatically collects and stores data about the regional attractions found, which confirms the relevance of the study and the need to develop the described system, which has successfully passed testing and approbation. Prospects for further development imply a complete transition to web technologies in order to further popularize this information system among a large user audience of students and teachers both in megacities and in the regions.