Background
In Russia, remote retail trade of over-the-counter (OTC) medicines was legalised. According to statistics as of April 2020, consumer demand in the categories of “online pharmacies” increased by 803%.
Methods
The study was conducted in two stages by cross-sectional method using a structured questionnaire in the central region of Russia: 1st stage - July-August 2020; 2nd stage - February-March 2021. The results of the study were obtained using qualitative (method of discussions in focus groups) and quantitative methods (survey) of sociological research, logical and statistical analysis. The representativeness of the data was ensured by a sufficient sample size including 1194 consumers (with confidence probability = 0.95 and confidence interval ≤ 0.05).
Results
The number of respondents fully supporting the legalisation of online trade in medicines increased. Consumer attitudes towards online commerce depend on the age group of the respondents. 1.5 times more respondents over 46 years (12.1%) are strongly against distance selling of medicines compared to survey participants aged 18 to 25 years (7.8%). Six months after the first survey, no respondent strongly opposed the sale of prescription medicines through the internet, whereas in the first survey half of consumers held this view. The percentage of respondents who considered pharmaceutical counselling when purchasing medicines online as extremely important decreased by a factor of 4 over time (10.9%) M (08.2020) = 3.66 (0.992); M (03. 2021) = 3.17 (0.981) t = 7.66 (p < 0.05). Consumers consider accessibility for people with disabilities (80.3%) to be the most significant advantage of distance selling medicines.
Conclusion
Consumer demand for the purchase of medicines online will grow as this type of sale has undeniable advantages. However, some risks remain when buying medicines online.
The article aims at analyzing the impact of leadership technologies and emotional intellect within the motivation systems in educational organizations in the EU and CIS countries on employee effectiveness in online learning environments. During research implementation, it has been also identified the direct relationship be-tween these technologies and profitability of these organizations. The research has shown that the issue of effective motivation and incentive system which would ensure a real professional development for the employees of educational organizations and makes the organization a leading one is of rather in-depth conceptual character and needs development of an adequate employee strategy by using more contemporary methods of influencing them. The achieved results are unique and can be used within the study of the issues related to online learning and motivation as of employees of educational organizations, so as employees in overall in their professional activity.
The article describes the possibilities of mobile learning to implement the innovative educational concept of Smart Classroom. To increase the effectiveness of international partnerships and to develop opportunities for creating innovative projects in relevant socio-economic areas, an online forum "Engineering of educational courses in the medical and pharmaceutical industry" was held. Proficonf videoconferencing system made it possible to organize five online meetings on digital technologies in the training of modern pharmaceutical personnel within the concept of "Smart Classroom". The study results show that under digital transformation of the educational paradigm, it is advisable to consider a curriculum development strategy in the university ("Smart Campus"). Based on the study results, one can conclude that implementing the concept of "Smart Classroom" allows one to improve teaching methods and interaction between students at all stages of international educational relations.
Keywords: digital technology, mobile learning, Smart Classroom, Smart Environment, Smart Technology, student interaction.
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