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This study focuses on the elements of critical discourse in copywriting on Malaysian celebrity television advertisements. The objectives of this study is to identify and discuss the elements of critical discourse in copywriting on Malaysian celebrity television advertisement videos. This study will focus on the textual analysis, one of the three dimensions of Fairclough’s (1995) critical discourse analysis. The data is analyzed by using the qualitative method. 10 Malaysian celebrity television advertisements copy were chosen as samples for this study. Results from this study have helped in the process of identifying the presence of the textual analysis sub categories which are grammar, theme, metaphor, repetition and conjunction. Therefore, it is hoped that further studies will be focus on the use of appropriate textual analysis in future advertisement copies.

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As the main position of Ideological and political education, colleges and universities undertake the important task of improving the ideological quality of college students and cultivating successors of socialism with Chinese characteristics. The governance of Ideological and political education in Colleges and universities is an important part of national governance, so it is particularly important to carry out ideological and political education in Colleges and universities. To strengthen ideological and political education in college courses, we should constantly reform and innovate in practice, actively absorb various theoretical ideas, and provide guiding ideology for the practice of Ideological and political education in college courses. Gagne's teaching theory research is to combine psychology with school education and make outstanding contributions to the formation and development of teaching technology. Through the study of Gagne's theory, it is found that Gagne's teaching theory and specific operable teaching design technology have important research value for the development of Ideological and political courses in Colleges and universities. Through the use of literature research, questionnaire survey, qualitative researc h and other methods, this paper studies Gagne's teaching theory, takes the basic idea of Gagne's teaching theory as the guiding ideology, analyzes the problems and current situation of curriculum ideological and political education in college teaching prac tice, analyzes its reasons, combines the two, and summarizes the Enlightenment of Gagne's teaching theory to college curriculum ideological and political education. It is of great research value for educators, especially ideological and political educators , to study Gagne's theory in depth and obtain enlightenment from it in order to improve the level of higher education. Based on Gagne's teaching thought, this paper integrates ideological and political education into university classrooms, carries out curriculum ideological and political education, and improves the practical application ability of Ideological and political education in Colleges and universities. So far, many experts and scholars have put forward many opinions on the research of teaching theory as the guiding ideology. Ideological and political education in Colleges and universities is a continuous circular process. Only by continuous research, learning and integration, can we find its pedagogy

Malay quatrain was introduced to students who studied Malay language and literature in the universities from all over the world. It is one of the Malay literature genres. Therefore, this study aims to introduce Malay quatrain among Korean learners. The objectives of the study are to investigate and discuss Korean students' perceptions and aesthetic values toward Malay quatrains. The subjects of the study involved a class of 18 university students in one of the universities in South Korea. All of the subjects are majoring in Malay-Indonesian Interpretation and Translation, thus, they have been exposed to Malay quatrains in the previous semester. The subjects were interviewed informally on their perceptions toward Malay quatrains. The subjects were divided into groups of threes and fours in order for them to discuss the Malay quatrain. The results of the study found that the subjects showed great interest and understanding toward the Malay quatrain and moreover, they had learned the aesthetic values in the Malay quatrains. The study has given implication toward educators and students who studied Malay language and literature in appreciating the Malay quatrain. It is hoped that future research will investigate in depth on the aesthetic values of two stanzas of Malay quatrains.

Mobility program has been carried out in universities from all over the world as it is the most popular program among the university students. This is due to the fact that the mobility program will ensure a starter link and communication among universities. The objective of this study was to identify the communication strategies used by the inbound mobility students from the non-speaking English countries in Universiti Putra Malaysia. The samples of the study consisted of 20 respondents and they were 7 male and 13 female mobility students from Asian and European universities who were attending the mobility program at Universiti Putra Malaysia. The methods involved in this study was observation sessions. Observation sessions were video-taped. The study only focuses on the communication strategies used among inbound mobility students and the understanding, opinion and idea of the mobility program to the inbound mobility students at Universiti Putra Malaysia. As for the procedure of the study, the subjects were informed about the observation sessions which were video-taped. An area of topics was given to the subjects to be discussed. This study used Communication Strategies Theory by Dornyei & Scott (1997). The results of the study showed that there was a large amount of communication strategies used among inbound mobility students at UPM during their conversation discussions. Although the mobility students were able to speak in the English language, it can be said that the language spoken had errors in sending the message across to the listener. It is also believed that the errors made were all common among the inbound students and not much help was given to them to overcome the issues. Therefore, the need to use communication strategies were important to enhance learning. It is hoped that further studies will focus on the long-term inbound mobility program.

Festive television advertisements in Malaysia have been on a rise lately as viewers are always waiting for brands to release their advertisements for every festive season and would compare with amongst the brands. It is important to critically understand and create quality content for the festive television advertisement. This is a qualitative study that analysed 29 festive television advertisements from the year 2019 and looked at the presence and the usage of the metadiscourse in the advertisements. The results of the study showed that the most common metadiscourse used in festive television advertisement is interactional resources in which it was a self-mention used by all brands. Self-mention is the advertisement mentioning the brand name itself in the advertisement. Overall, it shows that although festive advertisements often use the emotional route, in branding, brands are still in used in the festive advertisements to increase brand recognition and brand recall. It is hoped that the future study could focus on the element of metaphor in the festive television advertisement.