This study investigates the relationship among green perceived value, green trust, satisfaction, and repurchase intention of green products. A research model was developed to investigate the factors affecting the repurchase intention of green products. The research results demonstrated that green trust and satisfaction mediate the relationship between green perceived value and repurchase intention. The research results also indicated that the drivers of green product repurchase intention are represented by perceived value, green trust, and satisfaction. Companies should emphasize resources to improve these aspects in order to enhance green product repurchase intention among consumers.

The goal of this study is to identify the interrelationships between service quality, customer satisfaction and customer loyalty in the retail banking sector in Hong Kong. The study also aims to find out the most important attributes of service quality in retail banks, which can be used to evaluate the characteristics of banking service quality as perceived by customers. A sample of 119 retail banking customers was drawn from the Hong Kong and Shanghai Banking Corporation (HSBC) in Hong Kong. The questionnaire developed for this study was based on a SERVQUAL model that identified the influence of five dimensions (i.e. tangibility, responsibility, reliability, assurance and empathy) in banking service environments on customer satisfaction. The results indicate that the five SERVQUAL dimensions have a positive influence on customer satisfaction. Tangibility, responsibility, reliability and assurance were more significant in contributing to customer satisfaction, while empathy was the least significant. This study suggests that SERVQUAL is a suitable instrument for measuring service quality in the retail banking sectors in Hong Kong. Hence, banking Contemporary Management Research 264 industry practitioners can consider this instrument as a tool to assess and help improve their service quality.

This study investigates the role of green perceived value, green trust and perceived quality on the adoption behavior of green consumers. A survey was conducted using a sample of 188 respondents and a partial least squares approach was used to validate the research model. The research results show that both green perceived value and perceived quality have a direct influence on green purchase intention. Green trust also mediates the relationship between green perceived value and green purchase intention, which in turn predicts purchase behavior regarding green products. The research results indicate that the drivers of green product adoption are represented by green perceived value, green trust and perceived quality. Marketers should be putting more emphasis on this relatively new approach to green marketing strategies to induce purchase and adoption of green products, thereby creating competitive advantages for the company.

This research investigates the relationship between the marketing efforts of electronic customer relationship management (e-CRM) and loyalty in Hong Kong's banking industry. A quantitative approach was employed, and 119 valid questionnaires were collected from 150 respondents. All the respondents are account holders of HSBC (the Hong Kong and Shanghai Banking Corporation Limited), the largest bank in Hong Kong. Reliability testing and multiple regression analysis were used to determine the relationships between various independent and dependent variables. The results suggest that all four e-CRM marketing tactics (direct mail, interpersonal communication, preferential treatment, and tangible rewards) play important roles in building customer relationships. There were also significant relationships between the e-CRM marketing tactics and customer relationship quality. The study also found that the latter has a positive impact on customer loyalty. The research results indicate that thorough implementation of e-CRM marketing efforts will heighten customer loyalty towards HSBC.

This study investigates the factors that influence the purchase intention of smartphones in Hong Kong, including perceived usefulness, perceived ease of use, perceived enjoyment, perceived value, subjective norms and external influence. A sample of 150 full-time secondary and undergraduate students in Hong Kong was selected for the survey regarding purchase intention with smart mobile phones. The results of statistical analysis showed that four factors that have a significant influence on purchase intention include perceived usefulness, perceived ease of use, perceived enjoyment, and perceived value. Hence, industry practitioners in the smartphone industry can consider these factors to assess and help improve their sales.

This paper presents the findings of a study on the influence of health consciousness, organic food knowledge and environmental concern on Hong Kong consumers' attitudes toward organic foods. A survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental concern and organic food knowledge are found to have positive influences on consumers' attitude towards organic foods, consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant influence on the attitudes of young consumers toward organic food products. Several implications of our findings for research and for the continued development of the organic food industry in Asia are proposed.

The aim of this study was to explore the factors affecting the intention to purchase PCTG plastic water bottles. It further elaborates on the relationships among perceived value, perceived risk, trust in the quality of the product, and purchase with the concern of protecting the environment. Another focus of this research was to measure the mediating effect of trust on the relation between perceived value and purchase intention and to test whether perceived risk has any moderating effect on the relation between perceived value and purchase intention. Three hundred valid responses from Hong Kong consumers were used to test the mediation-moderation model. The research findings indicated that trust partially mediates the significant relationship of perceived value with purchase intention. The moderating role of perceived risk was also found to have significant effect on the direct effect between perceived value and purchase intentions, indicating that the relationship between the perceived value and purchase intention is stronger under high perceived risk rather than under low perceived risk. Managerial implications and limitations are also discussed. Contemporary Management Research 144

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