Drivers of green product adoption: the role of green perceived value, green trust and perceived quality

Cheung, Ronnie; Lam, Aris Y. C.; Lau, Mei Mei

doi:10.1080/21639159.2015.1041781

Cited by 70 publications

(71 citation statements)

References 46 publications

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“…PLS-SEM is generally used for nonnormal data, small sample sizes, and formative indicators (Calantone, Di Benedetto, & Rubera, 2012;Cheung, Lam, & Lau, 2015). Hair, Hult, Ringle, and Sarstedt (2013) encourage researchers to use GOF and f 2 in the analysis.…”

Section: Hypotheses Testsmentioning

confidence: 99%

Role of user-created programs in online game consumer behavior

Kim

Lee

2016

Journal of Global Scholars of Marketing Science

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This article reports a study investigating value co-creation in online games through fan-created mods for effects on motivations, experiences, attitudes, and satisfaction. A study of 95 World of Tank players shows that user-created mod programs directly and positively influence players' experiences and attitudes and also indirectly influence satisfaction. The study provides insights showing that mods benefit both game companies and players. Online game companies can use the results of this study to better understand the value of mods and to recognize that they will gain benefits by encouraging their use.

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Section: Hypotheses Testsmentioning

confidence: 99%

Role of user-created programs in online game consumer behavior

Kim

Lee

2016

Journal of Global Scholars of Marketing Science

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“…Green marketing is believed to be one of the major contemporary business trends (Ku et al, 2012) with the strategic intent of communicating the environmental responsive behaviour of companies (Cheung et al, 2015). Green marketing consists of all planned activities designed to generate and facilitate exchanges in order to satisfy human needs and desires with the least impact possible on the environment (Polonsky, 2004;Padel & Foster, 2005).…”

Section: Green Marketingmentioning

confidence: 99%

Cognitive-affective predictors of green purchase intentions among health workers in Nigeria

Ojiaku¹,

Achi²,

Aghara³

2018

10.5267/j.msl

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Consumers' consumption culture of the twentieth century has culminated into environmental degradation and its adverse consequences on health and the ecosystem. Despite these concerns, consumers still fail to purchase environmentally-friendly or green products due to the lack of awareness and belief about the benefits of such products. This study seeks to understand consumers' attitude towards green products by investigating the effect of consumers' green product knowledge, green product belief, environment affect and environmental concern on green product purchase intention drawing on the cognitive-affect-behaviour model. Multiple regression analysis was used to analyse the data from 348 Health workers from a Southeastern Health Institution in Nigeria and examined the proposed hypotheses. The result shows that green product purchase intention was significantly influenced by green product knowledge and environmental affect but no significant effect was found for green product belief and environmental concern. Environmental effects had the most impact on green product purchase intention. Therefore, it is recommended that marketers focus their marketing campaigns towards educating consumers on the availability and benefits of green products by using eco-labels and emphasizing the health and environment benefits of green products; appealing to consumers' morals and emotions in marketing campaigns for green products to spur consumers' interest in green products and adopting a green lifestyle.

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“…(Cheung et al, 2015). Based on the above discussion, this study suggests that perceived brand crisis negatively affects green perceived value.…”

Section: Green Brand Equitymentioning

confidence: 99%

The Impact of Brand Crisis on Consumers’ Green Purchase Intention and Willingness to Pay More

Toklu¹,

Küçük²

2016

IBR

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The purpose of the study is to develop an original framework to explore the effects of brand crisis on green purchase intentions and willingness to pay more. This study composes of seven original concepts, which are perceived brand crisis, green brand image, green trust, green brand equity, green perceived value, green purchase intentions and willingness to pay more to develop an integrated model. For this reason, an online survey was carried out in testing the model that includes questions measuring the effects of these variables. Smart PLS structural equation modelling is applied to verify the research framework. A total of 504 questionnaires were collected from Turkish consumers living in Turkey. According to the findings acquired from the structural equation modelling, there is an impact of the perceived brand crisis on green brand image, green trust, green brand equity and green perceived value. Consequently, green brand equity and green perceived value except for green brand image and green trust influence the green purchase intention. Moreover, green purchase intention affects willingness to pay more. Existing studies have shown that perceived brand crisis affects the brand equity, brand trust, brand image, perceived value and purchase intentions. However, there is not any research to shed light on the impact of perceived brand crisis on green brand equity, green brand image, green trust, green perceived value, green purchase intention and willingness to pay more. Therefore, this paper develops a research framework to fill the research gap.

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Drivers of green product adoption: the role of green perceived value, green trust and perceived quality

Cited by 70 publications

References 46 publications

Role of user-created programs in online game consumer behavior

Role of user-created programs in online game consumer behavior

Cognitive-affective predictors of green purchase intentions among health workers in Nigeria

The Impact of Brand Crisis on Consumers’ Green Purchase Intention and Willingness to Pay More

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