Role of user-created programs in online game consumer behavior

Kim, Sang Jin; Kim, Kyung Hoon; Lee, Chang Han

doi:10.1080/21639159.2016.1174538

Cited by 7 publications

(4 citation statements)

References 48 publications

(59 reference statements)

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“…Moreover, mobile devices and wireless internet enable individuals to play games wherever they are. Eventually, such conditions help individuals to overcome their negative mood and induce positive emotions (Kim et al , 2016; Wei and Lu, 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Games allow users to interact more actively with the media and other users than TV programs and music do (Bryant and Zillmann, 1984; Knobloch and Zillmann, 2002; Reinecke, 2017). Further, games help individuals to escape or gain relief from negative mood states such as boredom and stress, reinforce a positive mood status such as excitement and happiness (Wei and Lu, 2014; Kim et al , 2016) and enable users to experience increased pleasure and arousal (Bae et al , 2016; Li et al , 2018). Prior research mostly centered on the impact of online and video games on mood management, stressing the affective value of games as core products (Bae et al , 2016; Kim et al , 2016; Li et al , 2018; Wei and Lu, 2014), and paid less attention to game items.…”

Section: Introductionmentioning

confidence: 99%

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Affective value of game items: a mood management and selective exposure approach

Bae

Kim

et al. 2019

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Purpose The purpose of this paper is to investigate the relationship between game items and mood management to show the affective value of game items. Specifically, the study examines the impact of interaction between two negative mood states (stress vs boredom) and types of game items (functional vs decorative) on the purchasing intention of game items. Design/methodology/approach Two experiments were conducted to predict the outcomes of using game items. Findings Game users effectively manage their level of arousal and mood valence using game items. The selective exposure theory provides additional understanding of different purchasing behaviors, suggesting that stressed users are more likely to purchase decorative items while bored users purchase functional items to manage their mood. Research limitations/implications The study results show the affective role of game items in mood management. While previous studies focused on the cognitive and functional aspects of purchasing game items, this study extends the value of game items as augmented products. Practical implications When launching new games, companies should provide game users free game items for mood management. In addition, to increase intervention potential and behavioral affinity, marketers need to develop and launch more game item types. Originality/value This study extends the understanding of affective value of game items by applying mood management and selective exposure theories to explain the purchase intention of game items.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Affective value of game items: a mood management and selective exposure approach

Bae

Kim

et al. 2019

INTR

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“…It is observed that video game publishers are increasingly reliant on usergenerated professional quality audio-visual derivative works at a reasonably low cost (Hayes, 2008). In the literature, there is also a discussion of how the possibility of online co-creation positively impacts gamers' satisfaction, attitudes and experiences (Kim, Kim & Lee, 2016;Postigo, 2007), whilst encouraging their innovativeness (Antorini & Muñiz Jr, 2013;Fuller, Jawecki & Muhlerbacher, 2007). As a result (Ransbotham, Kane & Lurie, 2011;Baldwin & Hippel, 2011), products and brands in various sectors have benefitted from such user-created content (Jeppesen & Frederiksen, 2006;Schau, Muniz & Arnould, 2009).…”

Section: Quality and User-generated Contentmentioning

confidence: 99%

“…The second and satisfaction (Kim, Kim & Lee, 2016;Postigo, 2007). User communities also have a great potential to bring valuable novel product ideas and innovations (Antorini & Muñiz Jr, 2013).…”

Section: Anything That Is Free May Not Have a Value (Kumar) The Promentioning

confidence: 99%

The Role of Open Educational Resources (OERs) in Primary Education in Developing Nations: A Case Study of India

Ganapathi¹

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This research aims to identify how open educational resources (OERs) can contribute towards primary education, and what role they might play in increasing childhood literacy in particular, which has been identified as a prime component in ensuring educational attainment in primary school. Literature in the area largely addresses OERs and their potential to widen participation in tertiary education with a focus on developed nations, with little discussion about how OERs can be utilized in primary education. This thesis is particularly interested in the role OERs might play in primary education in developing nations where a range of challenges contribute to the low levels of literacy. In nations like India and South Africa, which are the locations of the case study organizations selected for this research, decentralized rural populations, combined with high levels of poverty, child labor and low levels of literacy and awareness cause poor attendance and access to schools. This research suggests that OERs aimed at developing literacy in primary school-aged children can overcome the distribution and access issues that contribute to low attendance and engagement with education in these nations. OERs have the capacity to bypass low levels of educational infrastructure by distributing high quality resources online in low definition formats suitable for downloading and under open licenses on platforms suitable for users to repackage, translate and re-purpose according to their particular need or audience. While there are a range of sustainability challenges for organizations with a social mission to use OERs to increase the equity and access of educational materials, these organizations have found innovative solutions taken from other online successes such as gaming and social media. Making use of volunteers and users in a community of practice to ensure that content is translated, quality is maintained and there is volume on their sites has some risks but also enables the maintenance of an open repository of materials for use, re-use, adaptation and sharing. This thesis contributes to the existing literature by shedding light into understanding these challenges from the experiences and perspectives of three case study organizations that provide OERs for children.

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The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products

Kim

Choi

2019

Journal of Business Research

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Role of user-created programs in online game consumer behavior

Cited by 7 publications

References 48 publications

Affective value of game items: a mood management and selective exposure approach

Affective value of game items: a mood management and selective exposure approach

The Role of Open Educational Resources (OERs) in Primary Education in Developing Nations: A Case Study of India

The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products

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