The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products

Kim, Sang Jin; Kim, Kyung Hoon; Choi, Jeonghye

doi:10.1016/j.jbusres.2017.09.047

Cited by 38 publications

(46 citation statements)

References 39 publications

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“…In economic theory, innovation is one of the key tools for a company's growth, its access to new markets and its long-term sustainable development [1,2]. Companies, driven by increased competition from global markets and an unprecedented level of interest in sustainable development practices, are trying to implement more advanced sustainability practices and, at the same time, to maintain a high value of the products and services offered through rapid and constant innovation [3][4][5][6]. According to Schumpeter [7], innovations are related to the creation of a new product or new qualities of products, the introduction of a new method of production, the opening of a new market, or by introducing a new organizational structure.…”

Section: Introductionmentioning

confidence: 99%

Exploring Innovation Adoption Behavior for Sustainable Development: The Case of Hungarian Food Sector

et al. 2020

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Innovation plays a key role in the success and sustainable development of businesses. The innovation process derives from the combination of personal skills and company resources that influence food company managers in their choices on innovation (the decision-making process). This study is an attempt to try to understand which psychological constructs affect innovation decision-making in the Hungarian food sector, using the empirical data from a 2017 survey conducted in Hungary among the largest food processing companies. Planned behavior theory (TPB) was applied to the study of factors affecting innovation decision-making. Structural Equation Modeling (SEM) was used for data analysis. The results show that the positive attitude of Hungarian food business leaders towards innovation, evaluation of innovation and the strategic intention of placing innovative products and processes on the market have a positive relationship with innovation performance; however, the lack of adequate research skills, plus specific knowledge and skills is hindering the development of the hoped for process.

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Section: Introductionmentioning

confidence: 99%

Exploring Innovation Adoption Behavior for Sustainable Development: The Case of Hungarian Food Sector

et al. 2020

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“…Desde la perspectiva del efecto positivo de la estética en la aceptación del teléfono inteligente, los resultados de este trabajo apoyan lo reportado por Shin (2012), quien indica una relación entre la estética percibida y la actitud hacia los teléfonos inteligentes en una muestra de usuarios de Estados Unidos y Corea. Asimismo, es posible apoyar con estos hallazgos los resultados de Kim et al (2017), quienes indican que entre los consumidores coreanos la estética afecta positivamente el valor percibido de un producto aumentado. Estos autores consideran que un producto aumentado es un producto que tiene los atributos físicos principales (por ejemplo un teléfono inteligente) y los atributos no físicos que se agregan para aumentar su valor (por ejemplo los accesorios del teléfono inteligente).…”

Section: Resultados Y Discusiónunclassified

Efecto de la Estética en la Intención de Compra de Teléfonos Inteligentes

2018

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inteligentes. Para lograr este propósito se estableció un modelo de investigación basado en la literatura, el cual fue validado usando datos recolectados a través de una encuesta a usuarios de teléfonos inteligentes. Los resultados del análisis indican que si bien la apreciación estética influye directamente en forma moderada sobre la intención de compra de un teléfono inteligente, esta influencia se acentúa en forma indirecta a través de los valores asociados a la compra. Asimismo, los resultados señalan a la forma del teléfono inteligente como la dimensión estética más influyente en la intención de compra. Se concluye que cuando los consumidores aumentan su percepción estética del teléfono inteligente se incrementa su relación emocional con este dispositivo. De la misma forma, su percepción de usabilidad crece, y como consecuencia de esto existe un incremento en la intención de compra.

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“…In the same vein, Kim et al (2017) show that design innovation helps improve perceived value, which also plays an important role in consumers' buying decisions. Furthermore, consumers may associate a novel design with greater performance quality (Mugge & Schoormans, 2012).…”

Section: Designmentioning

confidence: 97%

“…There is broad agreement in the marketing innovation literature that design captures the traditional product functionality (i.e., product features and related benefits) and aesthetics (i.e., product's sensorial characteristics), but also product meaning (i.e., product associations in customers' minds) (Bloch 1995;Homburg, Schwemmle, & Kuehnl, 2015;Kim, Kim, & Choi, 2017). Therefore, design innovation is defined "not only in terms of product's appearance, but also in terms of newness in the emotions that products evoke and the way they enable customers to express their identity."…”

Section: Designmentioning

confidence: 99%

Marketing innovation: a systematic review

Purchase

Voléry

2020

Journal of Marketing Management

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This study aims to investigate the development of 'marketing innovation' defined as the implementation of new marketing practices involving significant changes in the design, distribution, promotion or pricing of a product or service. Drawing on a sample of 289 articles, we conduct a systematic review to provide conceptual, methodological and thematic guidance for scholars interested in studying marketing innovation. Our findings suggest while marketing innovation is often merged with the dominant technological focus underpinning product or service innovation, there is a growing trend to consider the innovation potential offered by the development of new distribution channels, branding strategies, communication types or pricing mechanisms. Digitisation, a key driver for marketing innovation, enables new communication methods, branding strategies, offering designs, and transaction settings. We find that the resource-based view, market orientation and diffusion of innovation perspectives have been the favoured theoretical anchors used to investigate marketing innovation. Yet, there is a growing trend to focus on co-creation, service-dominant logic and user community perspectives.

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The Role of Design Innovation in Understanding Purchase Behavior of Augmented Products

Cited by 38 publications

References 39 publications

Exploring Innovation Adoption Behavior for Sustainable Development: The Case of Hungarian Food Sector

Exploring Innovation Adoption Behavior for Sustainable Development: The Case of Hungarian Food Sector

Efecto de la Estética en la Intención de Compra de Teléfonos Inteligentes

Marketing innovation: a systematic review

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