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Purpose The purpose of this paper is to explain the growing interest of English consumers in local organic food sold through box schemes, by providing insights into the motives of customers of such schemes and examining the relationship with their awareness about problems of the agro-food system. Design/methodology/approach A mixed methods approach combined in-depth interviews with 22 box scheme customers with a quantitative survey of 416 consumers, analysed by means of principal component analysis and an ordered logit model. Findings Consumers of small local organic box schemes in England are both altruistically and hedonistically motivated. This includes a strong political motivation to change the current food system, as shown by the strong influence of an anti-globalisation factor and wanting to support small farmers. They perceive local organic food as a more environmentally sustainable alternative to the mainstream food system. The box schemes offer consumers a practical alternative by providing high quality products combined with convenience illustrating the importance of the latter also in local food shopping. This reinforces the possibility to successfully combining the attributes of “local” and “organic”. Research limitations/implications The study was conducted in only one country (England) with about 400 consumers of ten organic farmer-led box schemes. It was based on a self-selecting sample of consumers of such schemes, which included a large proportion of females and people with high level of education. Further research is needed to validate the results. Originality/value This study is the first academic study investigating the main factors affecting consumers’ choice to purchase local organic food through a number of English box schemes. It identifies that such consumers are ethically and politically motivated and show some differences compared with the general literature on organic food consumption.

Why are consumers increasingly participating in alternative food chains to co-produce and distribute foods with farmers? In this paper, values and food-related lifestyles, as well as transaction costs and socio-demographics, are used to analyze consumer participation in alternative food chains in Italy. Using a simultaneous system of equations, a model with instrumental variables is implemented to measure the relationships between values and food-related lifestyles, and between the latter and participation in an alternative food chain. Our results show that Italian participants in alternative food chains have the profile of rational shoppers who typically look at price and taste criteria. Although transaction costs do not affect participation directly, they do so through food-related lifestyles. [EconLit citations: D12, D71, C36]. C 2015 Wiley Periodicals, Inc.

Social entrepreneurship, individual activities with a social objective, is used in this study as a conceptual tool for empirically examining farmers’ participation in alternative food networks (AFNs). This study verifies whether their participation is driven by the social entrepreneurship dimension to satisfy social and environmental needs. We develop a more inclusive view of how social entrepreneurship is present among farmers participating in AFNs by using a behavioural approach based on three main psychological constructs: attitude, objective, and behaviour. The empirical results show that two types of farmers participate in AFNs. One type is closer to commercial entrepreneurs; the main attitudes and objectives affecting their behaviour are oriented toward profit maximization and farm progress. The second type is closer to social entrepreneurial activity; the main objectives affecting their behaviour are oriented towards satisfying social and environmental needs. The study’s results offer implications and suggest recommendations concerning social entrepreneurial practices and the motivations of the farmers who participate in AFNs

Social embeddedness, defined as the interaction of economic activities and social behavior, is used in this study as a conceptual tool to describe the growing phenomenon of food community networks (FCNs). The aim in this paper was to map the system of relations which the FCNs develop both inside and outside the network and, from the number of relations, it was inferred the influence of each FCN upon the formation of new socially embedded economic realities. A particular form of FCN was taken under consideration: solidarity purchase groups (SPGs). Performed with the aid of social network analysis on a sample of SPGs in Sicily (a region in southern Italy), the study allowed us to identify a relational (internal) social embeddedness, in which groups of consumers and farmers are directly influenced by reciprocal interactions, giving rise to more or less numerous links of reciprocity and trust depending on the number of interactions. It was also identified a structural (external) social embeddedness, generated by the nature of relations that the SPGs undertake with the\ud various social actors. From the results of our analysis it emerges that SPGs lie at the\ud intersection of many social realities, influencing them and in turn being influenced by\ud such realities. We highlight the major role played by consumer and environmental associations in affecting the phenomenon of social embeddedness

Sustainability is progressively gaining importance in the winegrowing sector. Implementing this concept implies environmental soundness, social equity and economic feasibility. A proliferation of initiatives to develop the sustainable production of wine started officially in Italy since the year 2010. The objective of this paper is to illustrate the reshaping of Sicilian winegrowing according to the ‘Triple bottom line’ approach to sustainability. By analyzing the case-study of the Tasca d’Almerita firm, pilot farm of various national projects in wine-sustainability, we found that adopting sustainable operative, organizational and competitive strategies has lead to a well-managed and growing business with positive socio-economic implications at the local level

PurposeThe aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for a bottle of natural wine.Design/methodology/approachThe research is experimental and investigated the purchasing intentions of 613 Italian wine consumers within a hypothetical setting. In order to elicit WTP for natural wine, a multiple price list (MPL) in a comparison with one bottle of conventional wine, with an average price of €5 was adopted. To understand which quality attributes of wine affect the consumers' WTP for natural wine, a Tobit regression model was implemented.FindingsThe findings reveal that drink frequency and occasion, organic production method, the content of sulfites, income and the attitudes towards healthy eating and the environment are positively associated with a higher WTP for natural wine.Research limitations/implicationsThe main limitation of this study is related to both the convenient sample and the limited geographical area. However, identifying which quality attributes of natural wine are most appreciated by consumers and which attitudes affect this behaviour is fundamental in order to develop successful marketing strategies for product development and the design of advertising and communication campaigns.Originality/valueThis study is one of the first to analyse the consumer behaviour towards natural wines contributing to enrich that part of the economic literature which states that consumers have a positive attitude towards sustainable wines.