2020
DOI: 10.1108/bfj-07-2019-0474
|View full text |Cite
|
Sign up to set email alerts
|

Factors affecting consumer preferences for “natural wine”

Abstract: PurposeThe aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for a bottle of natural wine.Design/methodology/approachThe research is experimental and investigated the purchasing intentions of 613 Italian wine consumers within a hypothetical setting. In order to elicit WTP for natural wine, a multiple price list (MPL) in a comparison with one bottle of conventional wine,… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

10
43
0

Year Published

2020
2020
2024
2024

Publication Types

Select...
4
3

Relationship

0
7

Authors

Journals

citations
Cited by 48 publications
(53 citation statements)
references
References 63 publications
(79 reference statements)
10
43
0
Order By: Relevance
“…Italians perceive natural wine as environmentally friendly and without additives, while in Spain, it is mainly considered as without added sulfites. With reference to Italy, the results confirm previous research (Galati et al 2019;Migliore et al 2020) showing that natural wine preferences rely on consumers' attitudes towards the environment and health. While for Spain, the natural wine perception might be explained by the surge in greenwashing strategies by winemaking companies aimed to equate wine without added sulfites with environmentally sustainable and healthy wines (Costanigro et al 2014;D'Amico et al 2016).…”
Section: Discussionsupporting
confidence: 87%
See 3 more Smart Citations
“…Italians perceive natural wine as environmentally friendly and without additives, while in Spain, it is mainly considered as without added sulfites. With reference to Italy, the results confirm previous research (Galati et al 2019;Migliore et al 2020) showing that natural wine preferences rely on consumers' attitudes towards the environment and health. While for Spain, the natural wine perception might be explained by the surge in greenwashing strategies by winemaking companies aimed to equate wine without added sulfites with environmentally sustainable and healthy wines (Costanigro et al 2014;D'Amico et al 2016).…”
Section: Discussionsupporting
confidence: 87%
“…Recently, Migliore et al (2020) found that Italian consumers' interest towards natural wine is strongly affected by individual attitudes towards healthy eating, the environment, and nature, while sensory characteristics and other traditional quality attributes, such as wine color, grape varieties, alcohol content, critics ratings, are not influential. In addition, the authors showed that WTP for natural wine is linked to consumers' interest towards the organic production method as well as to wine sulfite content; on the contrary, WTP is negatively related to the PDO/PGI certifications.…”
Section: Naturalness Interest Among Wine Consumersmentioning
confidence: 99%
See 2 more Smart Citations
“…In their research, certain authors turn to the market of individual products determining what motivates consumers to buy specific products. In their research, Migliore et al [30] tried to understand which wine quality characteristics, consumers' attitudes, and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for a bottle of natural wine. The research results reveal that drink frequency and occasion, organic production method, the content of sulfites, income, and the attitudes towards healthy eating and the environment are positively associated with a higher WTP for natural wine.…”
Section: Literature Reviewmentioning
confidence: 99%