“Natural wine” consumers and interest in label information: An analysis of willingness to pay in a new Italian wine market segment

Galati, Antonino; Schifani, Giorgio; Crescimanno, Maria; Migliore, Giuseppina

doi:10.1016/j.jclepro.2019.04.219

Cited by 148 publications

(170 citation statements)

References 65 publications

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“…In this study, a snowball sampling recruitment technique was adopted, as it allowed to reach a large number of participants by means of their interpersonal relations and their social connections. It is worth noting that, despite this technique did not provide a fully representative sample, it allowed collecting a wide variety of information in a short time [58,59]. For the survey, a questionnaire was adopted, which was organized in three sections.…”

Section: Data Collection and Methodsmentioning

confidence: 99%

Culinary Tourism Experiences in Agri-Tourism Destinations and Sustainable Consumption—Understanding Italian Tourists’ Motivations

et al. 2019

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Culinary tourism represents an emerging component of the tourism industry and encompasses all the traditional values associated with the new trends in tourism: respect for culture and tradition, authenticity and sustainability. Italy is known worldwide for the richness and variety of its gastronomy, and agri-tourism represents one of the most important places where culinary tourists can experience local food and beverages. By using a modified version of Kim and Eves’ motivational scale, the present study aims to investigate which motivational factors affect the frequency of culinary tourists to experience local food and beverages in agri-tourism destinations. The findings of the present study reveal that the social and environmental sustainability, among the other motivations, has shown to play a crucial role in influencing Italian tourists’ frequency to experience local food and beverage in agri-tourism destinations.

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Section: Data Collection and Methodsmentioning

confidence: 99%

Culinary Tourism Experiences in Agri-Tourism Destinations and Sustainable Consumption—Understanding Italian Tourists’ Motivations

et al. 2019

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“…In more detail, a snowball sampling recruitment technique was adopted to reach a large number of participants. It is worth noting that, despite this technique does not provide a fully representative sample, it allowed collection of a wide variety of information in a short period of time [57,58]. What emerges is that this study is explorative in nature, aimed at analyzing the relationships between honey quality characteristics and consumer behavior, therefore it does not provide conclusive results [59,60].…”

Section: Methodsmentioning

confidence: 99%

Quality Determinants and Effect of Therapeutic Properties in Honey Consumption. An Exploratory Study on Italian Consumers

et al. 2019

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Nowadays, more and more consumers show a growing interest in healthy food products that may help to maintain or improve human health, such as honey. Honey has always represented a fundamental component of traditional medicine in many world cultures. However, only thanks to several studies carried out in the last years, its use is considered as an alternative and complementary medicine, namely apitherapy. In this way, honey is recognized increasingly by consumers not only as a natural alternative to refined sugar but as healthy food, as shown by determining an increase of its consumption worldwide. This study aims to explore the consumers’ determinants of honey consumption, trying to understand whether, and how much, therapeutic properties of honey affect the Italian consumers’ choices. The findings of this study, although exploratory, provide information on which quality characteristics influence honey consumption in Italy, revealing that, among quality attributes, the therapeutic properties of honey play an important role in affecting consumers’ behavior, followed by income, variety and taste. This could have some implications for producers and marketers as this information could contribute to defining effective marketing strategies for communicating to consumers the quality attributes of honey and its therapeutic benefits.

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“…In this regard, due to the growing increase of sustainable wine productions Galati et al, 2019), future research could investigate if WBG consumption can be considered a good strategy to lower wine waste. In the same vein, future research should deeper analyse how companies can effectively communicate the sustainable aspects of WBG consumption to the consumers.…”

Section: Discussionmentioning

confidence: 99%

New patterns in wine consumption: the wine by the glass trend

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Mazzoli

Laura

et al. 2019

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Purpose The purpose of this paper is to advance the understanding of wine by the glass (WBG) consumption as a new growing trend in wine consumption. To this end, the roles of risk perception, wine involvement and variety seeking are investigated in determining WBG purchase intentions. Design/methodology/approach Two studies based on a scenario-based survey have been conducted. In Study 1 (n=248), the relationship between WBG risk perception and WBG purchase intention mediated by variety seeking is tested. In Study 2 (n=200), the relationship between wine involvement and WBG purchase intention with the mediating role of variety seeking is analysed. Findings Results show that variety seeking plays a key role in determining WBG purchase intentions considering both WBG perceived risk and wine involvement as independent variables. Research limitations/implications The study advances the literature on WBG consumption by enclosing the psychological mechanism (i.e. variety seeking) behind consumers’ WBG purchase intentions. The main limitation of this study lies in it being conducted in a single country (i.e. Italy). Practical implications This paper provides useful guidelines for wine managers. Specifically, variety seeking can attract consumers in new wine-consuming places based on a rich assortment. Moreover, it can present a challenge to wine producers in creating brand loyalty. Originality/value Although WBG is a growing trend in wine consumption, empirical studies are still scant and a deeper comprehension of its antecedents and consequences is needed. By showing variety seeking as the mechanism behind WBG consumption, this study offers a new theoretical explanation of this phenomenon.

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“Natural wine” consumers and interest in label information: An analysis of willingness to pay in a new Italian wine market segment

Cited by 148 publications

References 65 publications

Culinary Tourism Experiences in Agri-Tourism Destinations and Sustainable Consumption—Understanding Italian Tourists’ Motivations

Culinary Tourism Experiences in Agri-Tourism Destinations and Sustainable Consumption—Understanding Italian Tourists’ Motivations

Quality Determinants and Effect of Therapeutic Properties in Honey Consumption. An Exploratory Study on Italian Consumers

New patterns in wine consumption: the wine by the glass trend

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