Purpose The purpose of this paper is to explain the growing interest of English consumers in local organic food sold through box schemes, by providing insights into the motives of customers of such schemes and examining the relationship with their awareness about problems of the agro-food system. Design/methodology/approach A mixed methods approach combined in-depth interviews with 22 box scheme customers with a quantitative survey of 416 consumers, analysed by means of principal component analysis and an ordered logit model. Findings Consumers of small local organic box schemes in England are both altruistically and hedonistically motivated. This includes a strong political motivation to change the current food system, as shown by the strong influence of an anti-globalisation factor and wanting to support small farmers. They perceive local organic food as a more environmentally sustainable alternative to the mainstream food system. The box schemes offer consumers a practical alternative by providing high quality products combined with convenience illustrating the importance of the latter also in local food shopping. This reinforces the possibility to successfully combining the attributes of “local” and “organic”. Research limitations/implications The study was conducted in only one country (England) with about 400 consumers of ten organic farmer-led box schemes. It was based on a self-selecting sample of consumers of such schemes, which included a large proportion of females and people with high level of education. Further research is needed to validate the results. Originality/value This study is the first academic study investigating the main factors affecting consumers’ choice to purchase local organic food through a number of English box schemes. It identifies that such consumers are ethically and politically motivated and show some differences compared with the general literature on organic food consumption.
Social entrepreneurship, individual activities with a social objective, is used in this study as a conceptual tool for empirically examining farmers’ participation in alternative food networks (AFNs). This study verifies whether their participation is driven by the social entrepreneurship dimension to satisfy social and environmental needs. We develop a more inclusive view of how social entrepreneurship is present among farmers participating in AFNs by using a behavioural approach based on three main psychological constructs: attitude, objective, and behaviour. The empirical results show that two types of farmers participate in AFNs. One type is closer to commercial entrepreneurs; the main attitudes and objectives affecting their behaviour are oriented toward profit maximization and farm progress. The second type is closer to social entrepreneurial activity; the main objectives affecting their behaviour are oriented towards satisfying social and environmental needs. The study’s results offer implications and suggest recommendations concerning social entrepreneurial practices and the motivations of the farmers who participate in AFNs
There is rising interest in collaboration among supply chain partners in food and fibre supply chain management studies. In organic and fair-trade chains, collaboration is rooted in both principles and current practices. A tool for assessing collaboration in the food and fibre sector has not been developed to date. To fill this gap a collaboration index has been adapted to the Egyptian organic and fair trade cotton supply chain. A factor analysis has been performed to this end. Two factors emerged within each of the three constructs defining the collaboration index: information sharing (price information and logistics), decision synchronization (exception management and general management) incentive alignment (risk sharing and technical support). The study contributes to defining a method for designing specific collaboration indexes in different food and fibre chains. The index provided relevant context-related information supporting the collaboration strategies in the Egyptian organic cotton chain. HighlightsA method for designing collaboration indexes in food and fibre chains is defined The index refers to decision synchronization, information sharing, incentive alignment Six distinct factors were extracted across the three dimensions of collaboration The collaboration between the lead company and the contracted farmers is described The index indicates how to implement effective collaborative strategiesAssessing the level of collaboration in the Egyptian organic and fair trade cotton chain
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