Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong

Cheung, Ronnie; Lau, Mei Mei; Lam, Aris Y. C.

doi:10.1080/21639159.2015.1041782

Cited by 32 publications

(31 citation statements)

References 53 publications

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“…These findings support those obtained in the previous foreign survey in developed countries [2,17,20,23,24,28,29,71,72,74]. They also prove that environmental concern (EC) has a positive impact on ecological purchasing decisions on green foods [72,112]. The results imply that young consumers who describe them as environmentally responsible and are concerned about wasting the resources of the earth had a positive attitude toward the purchase of green products.…”

Section: Discussionsupporting

confidence: 87%

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

2020

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Consumers are paying close attention to green products to reduce the environmental impact on health issues. As the scope of this research, this current study focuses on determining consumers’ purchase decisions regarding green products using a survey conducted in a fast-growing developing country. This research was descriptive and considered a conceptual framework for extending the Theory of Planned Behavior (TPB), which was selected as the primary theoretical model. The significant contributions and main objectives of this study are as follows—to explore the present scenario of green marketing in Bangladesh with previous studies, and to fill a research gap regarding green purchase decisions by applying the TPB model with adding additional constructs, such as environmental concerns, green perceived quality, and future green estimates. A range of qualitative and quantitative techniques were adopted to collect data from the target groups, where a sample of young educated Bangladeshi consumers (n = 638) was used to consider the measurement and structural models by applying a partial least squares-structural equation modelling (PLS-SEM) method. The empirical findings show that consumers’ environmental concern (EC), green perceived benefits (GPB), green awareness of price (GAP), green willingness to purchase (GWP), and future estimation of green marketing (GFE) have a strong positive influence on consumer’ green purchase decision (GPD). Still, the green perceived quality (GPQ) has a negative influence on green purchase decisions (GPD). To inform consumers about green or eco-friendly products, this study provides valuable suggestions to companies, marketers, and policymakers for designing green marketing tools such as green advertising, green branding, and eco-labels. Based on these findings, it gives some managerial insights for the promotion of green products and green marketing.

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Section: Discussionsupporting

confidence: 87%

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

2020

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“…This paper uses literature reviews and the opinions of Taiwanese consumers to perform an empirical study, beginning with Asian and Taiwanese perspectives, in order to understand consumers' attitudes and the factors that influence their purchase intentions towards organic food. In Hong Kong, environmental factors and organic food knowledge were found to be important elements that affect consumers' attitudes towards organic food, but health consciousness did not affect the beliefs of Hong Kong youth (Cheung et al, 2015). In Malaysia, youths' knowledge of organic food was the main factor that affected their purchase intentions towards it (Thambiah et al, 2015).…”

Section: Introductionmentioning

confidence: 88%

An analysis of purchase intentions toward organic food on health consciousness and food safety with/under structural equation modeling

Hsu

Chang

Lin

2016

British Food Journal

190

153

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Purpose – The purpose of this paper is to investigate the influences of natural content, food safety concern, health consciousness, and subjective knowledge on attitudes towards organic food and purchase intentions. Design/methodology/approach – Samples are collected in Taiwan from April to May 2014 with a total of 252 returned effective questionnaires. The data are analyzed by structural equation modeling. Findings – The results show that food safety concern and subjective knowledge have a significantly positive impact on attitudes towards organic food and purchase intentions, and natural content has a significantly positive effect on attitudes towards organic food. Moreover, it also shows that health consciousness and attitudes towards organic food have a significantly positive effect on purchase intentions. This study has found that subjective knowledge of organic food, health consciousness, and food safety concern are important factors impacting organic food purchase intentions. Practical implications – This study provides organic industry to understand the consumer’s demand from the consumers’ perspective and as a basis for the future development of organic food. Originality/value – The study results will provide a reference for the agricultural department of the government and the organic food promotion and education of organic food producers.

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“…Consumer trust in GM food depends on the prior knowledge of consumer which provides evidence that more knowledgeable consumer about the organic food products has a better understanding of GM food which leads to emerging the trust on GM food. 36,37 Apart from this many researchers also explained that knowledge has a strong positive impact on consumer attitude and purchase intentions of organic food in Taiwan, Malaysia, 38,39 similarly perceived knowledge is considered as a critical element in building the GM food trust between the customers. 39 The knowledge about every aspect (is healthier, tastes better, environmental concern, concern over animal welfare, supports the local economy and helps to sustain traditional cooking, concern over food safety, is wholesome, reminiscent of the past, and fashionable, rejection of high prices) of GM food reduces uncertainty, doubt among the consumers 36 to enhance the understanding of GM food and also assist them in selecting the appropriate food product for their body type.…”

Section: Perceived Knowledge: Gm Trustmentioning

confidence: 99%

GM trust shaped by trust determinants with the impact of risk/benefit framework: the contingent role of food technology neophobia

et al. 2020

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The present study is comparative in natures that focus on understanding the factors that influence the GM food trust level in the BRA framework and food technology neophobia in China and the USA. For this purpose, we collected 300 and 350 valid responses, respectively, through a structured questionnaire. By carefully evaluating the above relationships, we found that trust determinants such as institutional trust, technology trust, information revealed with GM food vary across both datasets. However, GM knowledge has a better association with GM food trust in both cases. Apart from this, the food technology neophobia slightly moderates the benefits-risk perception of consumers and GM trust. This study guides the policymakers to enhance GM knowledge, as GM food is scientifically proven safe for health and environment and can be a financial incentive for the farmers. Further, the study also provides direction for corporate managers to design effective marketing and communication strategies in two different countries by investigating GM food trust's primary motivators in both nations.

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Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong

Cited by 32 publications

References 53 publications

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

An analysis of purchase intentions toward organic food on health consciousness and food safety with/under structural equation modeling

GM trust shaped by trust determinants with the impact of risk/benefit framework: the contingent role of food technology neophobia

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