Examining How Environmental Concern Affects Purchase Intention: Mediating Role of Perceived Trust and Moderating Role of Perceived Risk

Abstract

The aim of this study was to explore the factors affecting the intention to purchase PCTG plastic water bottles. It further elaborates on the relationships among perceived value, perceived risk, trust in the quality of the product, and purchase with the concern of protecting the environment. Another focus of this research was to measure the mediating effect of trust on the relation between perceived value and purchase intention and to test whether perceived risk has any moderating effect on the relation between perceived value and purchase intention. Three hundred valid responses from Hong Kong consumers were used to test the mediation-moderation model. The research findings indicated that trust partially mediates the significant relationship of perceived value with purchase intention. The moderating role of perceived risk was also found to have significant effect on the direct effect between perceived value and purchase intentions, indicating that the relationship between the perceived value and purchase intention is stronger under high perceived risk rather than under low perceived risk. Managerial implications and limitations are also discussed. Contemporary Management Research 144

Sustainable dressing: Consumers' value perceptions towards slow fashion

“…In that case, it can be set forth that the perceived value has a mediating role in the effect of slow fashion orientation on purchase intention. The result obtained is consistent with previous studies demonstrating the positive impact of the perceived value on purchase intent (Jung & Jin, ; Wu & Chang, ; Hu, ; Chi, Yeh, & Tsai, ; Kwok, Wong, & Lau, ; Naami, Rahimi, & Ghandrav, ).…”

Environmental Knowledge and Consumer Intention to Visit Green Tourism Village

“…Several previous researches have elaborated that consumer value, consisted of social values and emotional values have a significant, positive influence on intention to visit a destination or a green area [32]. Another research explicates that consumer value has a positive relationship with intention to purchase non-plastic products [33]. According to the research results, several hypotheses are proposed:…”

Success Factors in Creating Consumer Trust of Standardized Herbal Medicine in East Java, Indonesia

“…Reliability is related to a perception that a brand can meet consumer's needs; while intention is based on the consumers believe whether the brand will always fulfill their interest when there is an unintentional problems that occurs during consuming the product. The relationship between perceived value and consumer trust has been proved by some empirical research in diverse contexts like green marketing [1][2][3], online services [4,5], umroh and hajj travel service [31], and automobile product [32]. Thus, based on the reveiew of literature above, these are the proposed hypotheses: H1: Hedonic Value significantly and positively influences consumer trust H2: Price Value significantly and positively influences consumer trust H3: Functional Value significantly and positively influences consumer trust H4: Social Value significantly and positively influences consumer trust…”

“…One of the factors that drive consumer trust is through improving perceived value of a product. To conduct this research, the author proposes several review of literature that influences consumer trust [1][2][3][4][5]. Yet, it needs to be further explored in the context of herbal medicine whether consumer perception on product value of herbal medicine will influence consumer trust in consuming the herbal medicine product.…”