Slow fashion that improves with an increasing awareness of sustainability has changed consumers' value perception and purchasing behaviours. The aim of this study is to determine slow fashion dimensions that influence consumers' value perceptions for slow fashion products and to reveal the effects of the perceived value on consumers' intentions to purchase and willingness to pay higher prices. The sample includes 725 students pursuing higher education in Turkey and Kazakhstan. Exploratory and confirmatory factor analyses were used to specify the factor structure of the variables used in the research, and structural equation modelling was used to test the hypotheses. Data analysis showed that authenticity, locality, and exclusivity aspects in Turkey and equity, functionality, locality, and exclusivity aspects in Kazakhstan contributed to perceived customer value. Perceived customer value in both groups positively affects the intention to purchase and the willingness to pay higher prices. In addition, consumers who intend to purchase slow fashion clothing are willing to pay higher prices than other products. The results suggest that consumers in different countries have different orientations that influence their perceptions of value. From this perspective, this study can provide designers with insights on the importance of making sustainable designs that are appropriate to the target market beyond the trends imposed by the global fashion industry.

PurposeThis study aims to determine the effects of consumers' perceptions of value and environmental concerns toward recycled content clothing on consumers' attitudes and purchase intentions toward these products.Design/methodology/approachThe research methodology consisted of consumer survey. Female consumers registered in the labor market in the province of Konya in Turkey constituted the sample of the study. A total of 296 female consumers selected by a simple random sampling method, and taking into account time, cost and accessibility criteria, constituted the sample of the study.FindingsPerceived customer values and environmental concerns were found to be much more effective on purchase intentions, although they were weak in positively affecting customers' attitudes toward recycled content clothing. Findings show that emotional, epistemic and conditional values and environmental concerns positively affect purchase intentions.Research limitations/implicationsThe sample in this study consisted of just female consumers with income in the city of Konya, Turkey. The results might be different in different demographic groups and different cities of Turkey.Practical implicationsConsumers have positive attitude toward the idea of using recycled fibers in their clothes.Originality/valueThe literature generally includes research examining consumers' behavior toward sustainable fashion. This research focuses on the value perceptions and attitudes of Turkish consumers toward recycled content clothing – a market and topic that have not been studied much before.

Customer satisfaction is a key component for business success. Private enterprises as well as government organizations must understand their customers, meet their requests and needs to attain customer satisfaction and retention. To achieve this, they also must build a strong relationship with their current and potential customers. Considering this fact, the main objective of this study is to determine customers' (patients) perception of service quality and satisfaction in public and private health enterprises. A field study is conducted using survey method and a questionnaire is used to collect data from a sample of patients. The study sample is chosen by judgement sampling among the hospitalized patients in public and private health enterprises in Konya. Exploratory factor analysis is used to determine the dimensions of health services quality. Regression analysis is used to examine the effects of different dimensions of hospital service quality on customer satisfaction. Results revealed that there is a significant difference in customers' perceptions of service quality between public and private enterprises. Furthermore, it has been revealed that customers'(patients) quality perception of health staff (except doctors) and food service, significantly effect their satisfaction. Suggestions are made based on the findings.

The research aims to investigate the emotional response and protective behaviors of domestic tourists’ post-pandemic period and their holiday intentions or holiday avoidance behaviors. For this reason, understanding tourist behavior during and after significant tourism crises is critical for the recovery of the tourism industry. To achieve this aim, first, we examine the effects of perceived vulnerability and perceived severity factors in the threat appraisal of domestic tourists, the effects of the response efficacy, response cost, and self-efficacy factors in the coping appraisal, and the effects of fear and hope factors as the anticipatory emotion responses regarding protection motivation. Second, we measure the effect of protection motivation on the factors of taking a vacation and avoiding a vacation, which constitute behavioral intention. This study applies the health-related protection motivation theory to explore how domestic tourists’ behavioral intentions are influenced by Coronavirus disease (COVID-19) in the post-pandemic period. The study includes citizens residing in Türkiye who have had at least one-holiday experience in the last five years. Online questionnaire surveys were administered to 1391 domestic tourists. In the research, in addition to testing the validity and reliability of the scales, simple linear regression analysis was used to test the model based on the hypotheses experimentally. The results show that factors have internal consistency reliability, convergent validity, and discriminant validity. Response cost and hope variables are ineffective in predicting the protection motivation, and all other effect sizes (f2) are positive. All hypotheses have been supported. However, the response cost (β = −0.029, p > 0.05) has no effect on protection motivation, thus only one is rejected. As a result, domestic tourists would like to maintain the assurance of their health and safety during a holiday. An integrated model with protection motivation theory and different theories as theory of planned behavior should be implemented. As a result, this will provide a more comprehensive understanding of the complexity involved in the sustainable behavioral intentions in the post-COVID era.

Electronic marketing (e-marketing) means introducing produced goods and services on web environment and carrying out marketing activities in this environment. E-Marketing provides direct communication between accommodation organizations and customers by means of Internet. The aim of this study is to determine how and to what extent four and five-star hotels operating in Konya use Internet resources. Face to face interview method is used as data collecting tool. In this context, interviews composed of 24 questions are made with sales managers and sales representatives of nine four and five-star hotels in Konya. As a result, it has seen that, for advertising and publicity, hotels use their own web sites and for emarketing activities, they mostly use social networking sites.