This paper presents an exploratory study examines environmental knowledge, attitude, behavior and the extent to which they are related among university students in Indonesia. Data collected from students of
This study aims to obtain empirical evidence on the influence of brand awareness, brand image and brand trust on the loyalty to a ready to drink (RTD) fruit beverage product in the city of Padang. Based on quantitative approach, data collected with questionnaire and respondents were selected with purposive sampling technique. The number of filled questionnaire was 293 from 350 distributed. Hypothesis testing is done by using Structural Equation Modeling (SEM) using AMOS version 24 software program . Statistical analysis reveals that brand awareness has a significant influence on brand image but has no significant effect on brand trust and brand loyalty. This Study also obtained the results that the brand image has a significant and positive impact on brand trust, but surprisingly brand image does not have a significant effect on brand loyalty. And form this study we found Brand trusts have a positive and significant influence on brand loyalty. This study provides insights that in RTD beverage industry in Padang city, awareness about the brand is not enough to obtain loyalty to particular brand. Thus, marketers should find an appropriate program in their communications to the customers. Some limitations and future research are discussed.Keywords: Brand Awareness, Brand Image, Brand Trust, Brand Loyalty, RTD fruit beverage industry
The purpose of this study is to describe: (1) the understanding of the AL-Muslim elementary school teacher Waru Sidoarjo about authentic assessment; (2) the problems experienced by AL-Muslim elementary school teacher Waru Sidoarjo in implementing authentic assessments; (3) efforts made by AL-Muslim elementary school teacher Waru Sidoarjo in overcoming the problems faced in implementing authentic assessments. This study uses a qualitative approach type of case study. Data collection techniques using observation, interview, and documentation techniques. The results of the study show that; (1) the teacher has mastered the concept of assessment and the concept of authentic assessment, (2) the problems faced by the teacher in the implementation of authentic assessments are many aspects assessed and techniques used, time availability, student characteristics, number of students, and individual teachers, (3) The teacher makes several efforts to overcome the problems faced in implementing authentic assessments, including discussing with colleagues and adding references to authentic assessment.
ABSTRAKTren di masyarakat Indonesia saat ini, yaitu tren hijrah. Masyarakat mengubah gaya hidup menjadi lebih sadar dan peduli dengan kehalalan suatu produk. Standar halal berkembang dari produk makanan-minuman, kini mencakup produk jasa dan gaya hidup (kosmetik halal). Salah satu kosmetik halal yang dijual di Indonesia yaitu Kosmetik Merek Make Over. Make Over telah terdaftar di Majelis Ulama Indonesia sebagai kosmetik halal. Tujuan penelitian adalah menganalisis pengaruh langsung antara variabel agama islam, pengetahuan halal, gaya hidup halal terhadap variabel niat beli dan pengaruh tidak langsung yang dimediasi oleh variabel sikap. Teknik pengambilan sampel yaitu purposive sampling sebanyak 185 responden. Teknik analisis data yaitu analisis kuantitatif dengan alat analisis menggunakan SMART PLS 3. Hasil analisis menunjukkan pengaruh positif signifikan antara variabel agama islam, pengetahuan halal, gaya hidup halal terhadap variabel niat beli secara langsung dan terdapat hubungan tidak langsung melalui variabel sikap dengan mediasi parsial. Sehingga pemasar perlu memperhatikan, mendukung prinsip halal dan open minded terhadap perubahan. ABSTRACTThe current trend in Indonesian society is the hijrah trend. People change lifestyles to become more aware and concerned with the halal of a product. Halal standard developed from food-beverage products, now it develops service and lifestyle products (halal cosmetics). One of the halal cosmetics sold in Indonesia is the Make Over Cosmetics Brand. Make Over has been registered in the Indonesian Ulema Council as halal cosmetics. The purpose of this research is to analyze directly between the variables of Islamic religion, halal knowledge, halal lifestyle to the purchase intention variable and the indirect effect mediated by the attitude variable. The sampling technique is purposive sampling of 185 respondents. The data analysis technique is quantitative analysis using SMART PLS 3. The results of the analysis show a significant positive effect between Islamic religious variables, halal knowledge, halal lifestyle on direct purchase intention variables and indirectly related through influence variables with partial mediation. Need to be considered, supporting the principle of halal and open-minded to change.
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