“…(Mamun, Fazal, Ahmad, Yacoob & Mohamad, 2018). Therefore, based on previous studies (Noor, Jamil, Mat, Mat, Kasim, Muhammad & Salleh, 2012;Taufique, Siwar, Chamburi & Sarah, 2015;Kim, Kim & Thapa, 2018;Ma'ruf, Surya & Appriliany, 2016;Zheng, Xu, Kong, Deng & Lin, 2018), there is a positive influence that Objective Knowledge to Environment Attitude. H5: There is a positive relation between Objective Knowledge and Environmental Attitude Relationship between Subjective Knowledge and Product Attitude Hadar, Sood & Fox (2013) obtained that the subjective knowledge of consumer is strongly connected to product related experience.…”