Penelitian ini difokuskan pada pelaku UMKM Songkok di Kabupaten Gresik, untuk menguji pengaruh modal manusia terhadap orientasi pasar, pengaruh modal manusia terhadap kinerja UMKM, dan pengaruh orientasi pasar terhadap kinerja UMKM. Penelitian ini mengolah data primer yang diperoleh menggunakan kuesioner yang dibagikan kepada 163 pelaku UMKM. Sampel penelitian dipilih menggunakan metode penyampelan probabilitas dan metode yang digunakan dalam penarikan sampel probabilitas dalam penelitian ini adalah penyampelan klaster. Alat analisis yang digunakan adalah Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa modal manusia berpengaruh terhadap orientasi pasar, modal manusia berpengaruh terhadap kinerja UMKM, dan orientasi pasar berpengaruh terhadap kinerja UMKM.

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The objective of this study is to look at how Malaysian small and medium enterprises (SMEs) are applying eco-innovation capabilities in order to sustain their business performance. Eco-innovation capabilities are represented in this study by five different types of practices, with the indication of unexpected circumstances: eco-product innovation, eco-process innovation, eco-organisational innovation, eco-marketing innovation, and eco-technology innovation. The qualitative research approach was used in the study, and the content analysis was based on in-depth interviews with six top-level managers/owners of Malaysian manufacturing SMEs. According to the data, more than half of SMEs acquired eco-innovation capabilities in order to continue their business performance and thrive in the business sector, while having to confront certain hurdles due to unforeseen situations. According to the findings, eco-innovation capabilities encourage SMEs to engage in waste management, recycling or reusing resources, research and development, sustainable goods that utilize customer requests, and the use of environment management machines. Thus, the findings of this study may aid the efforts of government agencies, policymakers, and top-tier manufacturing SMEs in building an exceptional innovation platform on which SMEs may rely for assistance and support in preserving their business performance in the future and beyond.

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This study aimed to analyze and explain the influence of external environmental factors on internal environmental factors, along with the influence of external and internal environmental factors on business performance. This research was an explanatory research, using the questionnaire as the primary data and appointing the owners/managers of the enterprises as the object of the research. The total sample of this research was 108 respondents of MSMEs in the sector of food and beverage that were registered in the Office of Cooperatives, SMEs, Industries, and Trades of Batu City. The data analysis of this research indicated that external environmental factors had a positive and significant influence on internal environmental factors. Similarly, external and internal environmental factors also had a positive and significant influence on business performance.