Maintaining the resilience and community life in rural areas with facing various socioeconomic problems especially the impact of the Covid-19 pandemic make social entrepreneurship is very urgent. Social entrepreneurship sees the problem as an opportunity to form a new business model. The results achieved are not only material benefits, but how the ideas put forward can have a good impact on society at large. In doing so, nurturing the rural socioeconomic problems it requires the presence of socio-preneurs who are able to bridge social needs and current services. This study aims to analyse how the strength of Socio-preneurs in nurturing the rural socioeconomic conditions with community empowerment programs in the fields of education, economics, agriculture and environment which is based on four elements, namely: social value, civil society, innovation, economic activity. The method used in this research is descriptive qualitative through field research. The results show that the strength and capacity of Socio-preneurs are very important because they act as agents of change for the environment, improve systems, find new approaches and create solutions as part of sustainability development goals (SDGs) especially in dealing with the impact of the Covid-19 pandemic for sustainability better life.
Although participatory development communication (PDC) is still young, its variations in some countries have been emerging to a dynamic field nurtured by many disciplines. At the same time, PDC practices for sustaining the agricultural sector in different geographics require development thresholds as psychological and sociological necessity. Consequently, the implementation of agricultural innovations in Indonesia often leads to variations in the participation practice in several Agricultural Technology Parks (ATP) that need specific treatment. This study aims to analyse the comparison of variables in each location of ATP Bogor, Lamongan, and Garut. To determine relevant strategies to achieve optimal results or goal(s). This research design was a cross-sectional survey, the data collected through a questionnaire involving 218 relevant respondents. The method used in this research is the T-test method, Kruskal-Wallis Test then continued with the Dunn (Post Hoc) Test. This study results in a P-Value shows each variable <0.05. This indicates there are distinction of each quantity. Hence, it can be stated that there is a significant difference in the concentration of the three ATPs: Bogor, Lamongan, and Garut. As a result, different communication strategies are needed in handling variations in participation. Thus, different locations (geographical side) affect the difference in the level of PDC as well as affect the level of social entrepreneurship spirit that has an impact on the level of welfare of ATP farmers.
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