Abstract:A new paradigm in the tourism industry is changing the meaning of culture and its use in promoting several touristic products/experiences and destinations. The questions we want to answer are the following: How can creative tourism be important in a destination and what are its implications in its organization? Methodology was based on the bibliographic review related to the object of study, data and content analysis, "snowball sampling" technique, surveys and participant observation technique. This paper analyzes how the event MED Festival in Loulé, Algarve has improved local economy, solved urban problems in the historical center (venue of the event) and helped to differentiate touristic supply in the mature touristic destination in the Algarve, Portugal.Keywords: Cultural and Creative Tourism; Cultural Event; Urban Regeneration; MED Festival; Algarve. Turismo cultural y creativo en PortugalResumen: Un nuevo paradigma en la industria turística está cambiando el significado de la cultura y sus usos de forma a promocionar productos o experiencias y destinos otros. Las cuestiones que ponemos son las siguientes: ¿Cuál es la importancia del turismo creativo en un destino turístico y cuáles serán las consecuencias para su organización? La metodología seguida se basó en una revisión de la literatura relativa al objeto de investigación, estudio de caso, análisis de datos, análisis de contenido, toma de muestras, "bola de nieve", encuestas y observación participante. Este artículo analiza cómo el evento Festival MED en Loulé, Algarve ha mejorado la economía local, ha resuelto problemas urbanos en el centro histórico (área del evento) y ayudó a diferenciar la oferta turística en el destino turístico maduro, en el Algarve, Portugal.Palabras Clave: Turismo cultural y turismo creativo; evento cultural; Regeneración Urbana; MED Festival; Algarve.
Purpose With fierce competition in capturing tourists, it is crucial that destinations be prepared to adapt and to refresh their event portfolio. The purpose of this paper is to look into the decision-making process that led to the development of a new festival in a middle-sized city, Tomar, in Portugal. Design/methodology/approach This study analyses the creation process of the Knights Templar Festival, in Tomar, a new event focusing on the Templar history of the city. A retrospective outlook on the evolution of the event is given. Primary data were collected via quantitative survey analysis and semi-structured interviews. The theoretical scope is events and placemaking. Findings The strengths and weaknesses of the region influenced the conception and setting up of this particular event. This awareness is important for cities in meeting the challenges and opportunities that event portfolio diversification calls for. Research limitations/implications This paper helps us to understand the motives and challenges in establishing a new event in the city, through the analysis of a single case study of a European middle-sized city. Simultaneously, it is a longitudinal in-depth case of the first editions of a new historically focused event. Practical implications Several practical implications can be derived to the case of Tomar. Overall, it is key that cities align the focus of new events with the city’s identity (as Tomar did). Originality/value This paper presents an in-depth and longitudinal case study, from the moment of the creation of a new event to its fourth edition, mapping the decision-making process, highlighting the learning curve of the decision makers.
Although there is a sustained and sustainable consumption and use of resources underlying it, tourist visitation always has a strong human component. Competitiveness in the tourism industry requires professionals with a set of skills integrated in the domain of “knowing how to do” and “knowing how to be.” Portugal has extraordinary tourism resources and potential on which a relevant activity with a growing weight in the country's economy is being developed. Therefore, there are many challenges in order to ensure a competitive and high-quality tourism offer, being the dynamizing and mobilizing core of the country's economic and social sectors. In 2017, Portugal registered a record number of 20.6 million tourists, according to CIP data. For this reality to have a sustained term growth, it depends on the possibility of companies “driven” by knowledge to access highly skilled human resources familiar with new technological developments. This chapter explores human capital management in the tourism industry in Portugal.
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