2017
DOI: 10.1108/ijefm-10-2016-0068
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Rooting a new event in its place: the case of Festa Templária, Tomar, Portugal

Abstract: Purpose With fierce competition in capturing tourists, it is crucial that destinations be prepared to adapt and to refresh their event portfolio. The purpose of this paper is to look into the decision-making process that led to the development of a new festival in a middle-sized city, Tomar, in Portugal. Design/methodology/approach This study analyses the creation process of the Knights Templar Festival, in Tomar, a new event focusing on the Templar history of the city. A retrospective outlook on the evoluti… Show more

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Cited by 5 publications
(5 citation statements)
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References 33 publications
(34 reference statements)
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“…For the region of Tomar, which is often shadowed by its Templar past (Sol et al. , 2017), Bons Sons is a bridge between rural traditions and modern Portuguese musical culture.…”
Section: Discussionmentioning
confidence: 99%
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“…For the region of Tomar, which is often shadowed by its Templar past (Sol et al. , 2017), Bons Sons is a bridge between rural traditions and modern Portuguese musical culture.…”
Section: Discussionmentioning
confidence: 99%
“…Bons Sons: a community-based festival Bons Sons, a Portuguese music festival that invites the audience to experience the rural village of Cem Soldos, with about 600 inhabitants, located in the municipality of Tomar, central Portugal. The village has its own portfolio of events, from well-established festivals to newer events based on the Templar history of the city (Sol et al, 2017). During the four-day festival, the community experiences a major increase in the number of visitors.…”
Section: Methodsmentioning
confidence: 99%
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“…It is understood that nautical tourism is promising for the development of the Center region, with special emphasis on the aquatic modality of wakeboard and a diversified set of tourist products related to nautical tourism, with the main objective of creating a tourist offer capable of make the Medio Tejo destination the biggest in terms of national and international attractiveness. For reasons of competitiveness between tourist territories, it is essential that destinations are prepared to adapt and update their portfolio of events (Sol et al, 2017). The Medio Tejo external market reached a very favourable peak (since 2020) as the practice of unique sports, which led to better levels of tourism, in nautical terms (Centro 2020).…”
Section: Cultural and Nautical Diversity Of A Destination: The Medio ...mentioning
confidence: 99%
“…Apart from the wider social and economic significance, festivals also play an important role in destination differentiation, particularly between destinations that have similar offerings. However, to achieve this, festivals must be embedded in the destination's culture (Sol et al, 2017), be able to connect the local community with the place (Coghlan et al, 2017), and reflect a sense of place (Derett, 2003). Numerous examples cited in the literature corroborate the benefits of festivals, events, and other practices known as mixed tools of placemaking.…”
Section: Alati U Preoblikovanju Mjestamentioning
confidence: 99%