Abstract:A new paradigm in the tourism industry is changing the meaning of culture and its use in promoting several touristic products/experiences and destinations. The questions we want to answer are the following: How can creative tourism be important in a destination and what are its implications in its organization? Methodology was based on the bibliographic review related to the object of study, data and content analysis, "snowball sampling" technique, surveys and participant observation technique. This paper analyzes how the event MED Festival in Loulé, Algarve has improved local economy, solved urban problems in the historical center (venue of the event) and helped to differentiate touristic supply in the mature touristic destination in the Algarve, Portugal.Keywords: Cultural and Creative Tourism; Cultural Event; Urban Regeneration; MED Festival; Algarve. Turismo cultural y creativo en PortugalResumen: Un nuevo paradigma en la industria turística está cambiando el significado de la cultura y sus usos de forma a promocionar productos o experiencias y destinos otros. Las cuestiones que ponemos son las siguientes: ¿Cuál es la importancia del turismo creativo en un destino turístico y cuáles serán las consecuencias para su organización? La metodología seguida se basó en una revisión de la literatura relativa al objeto de investigación, estudio de caso, análisis de datos, análisis de contenido, toma de muestras, "bola de nieve", encuestas y observación participante. Este artículo analiza cómo el evento Festival MED en Loulé, Algarve ha mejorado la economía local, ha resuelto problemas urbanos en el centro histórico (área del evento) y ayudó a diferenciar la oferta turística en el destino turístico maduro, en el Algarve, Portugal.Palabras Clave: Turismo cultural y turismo creativo; evento cultural; Regeneración Urbana; MED Festival; Algarve.
Despite the rising number of creative tourism publications, creative tourism is still emerging as a recent research area. Its study ranges from urban cities to rural areas implicating different uses for creativity, culture, events, creative networks and the co-creation of experiences. This paper had the goal to focus on the main theoretical subjects of creative tourism as a research area. As a result, the authors pinpoint vital issues present in creative tourism literature even though its definition is still evolving. After a thorough literature review, the authors conceptualised three main theoretical contributions present in creative tourism literature: 1) creativity and its relation to tourism, (2) specialised consumption as a characteristic of the postmodern tourist and 3) the experience economy paradigm and co-creation. This study identifies the main theoretical underpinnings of creative tourism, which made this special interest tourism gain so much importance in recent years.
Creative tourism has been a proficuous ground for the implementation of ICT's (Information and Communications Technology) strategies and the so-called creative industries. New cultural mediators are changing tourism consumption. Postmodern consumers have brought new perceptions to cocreation processes through user-generated content, eWOM (Electronic Word of Mouth), peer-to-peer exchange, collaborative economy, SoLoMo (social-local-mobile) tourists, among others. Booktubers and music fans/consumers in Chile constitute examples of diverse consumption through virtual and physical mediation, as capital construction enables social practices. In this exploratory study, the authors discuss how creative experiences are being consumed through cultural mediation made possible by technological developments. The creative tourism network website is analysed in the light of postmodern cultural mediation and capital construction.
Creative tourism experiences constitute clear examples of the experience economy principles. They address new tourists' necessities. They can activate tangible and intangible resources, contribute to the development of local skills while offering the chance to engage with the overall social agents of the tourism system addressing key tourism challenges of the 21st century. Over the past few years, surf tourism has aroused the interest of many people, and surf tourists are increasingly more experienced, demanding and seeking a wide range of engaging experiences. To connect surf tourism to creative tourism, the authors developed a model focused on a creative surf experience. The chapter presents several contributions to the development of creative experiences of surf tourism where surf destinations can focus on and develop a greater audience that searches for such experiences.
Onboarding handbooks constitute a very important and powerful tool in the socialization and integration processes of recruits implemented by Human Resources. As companies compete to thrive in global markets, the attraction and retention of employees have been given much attention in recent years. One of the strategies developed by companies to achieve this goal are the so-called Onboarding Handbooks given to newcomers, serving as a means of facilitating workers’ integration into the everyday processes of the company. As a consolidated research area, many HR studies have been developed around these subjects, as these manuals have been proven to be important tools in the socialization process of the former candidate, now entering the organisational culture of a given enterprise. A literature review was developed according to the main variables of the study of Organisational Socialization processes, strategies, and methods, with special emphasis on the onboarding book. To find out if these manuals correspond to the relevant literature of HR, eight of the onboarding handbooks from several public and private organizations have been analysed following the proposed structure of onboarding handbooks presented in the literature review. In addition, purposeful sampling was followed and content analysis on the handbooks was developed. The paper’s contributions are twofold: (a) the authors suggest a complete and up-to-date structure for the contents of onboarding books to be applied by HR managers and (b) compare its structure to several manuals of different enterprises from various sectors of the Portuguese economy. Findings show that the onboarding book remains an important tool and facilitator of organisational integration. Although, the onboarding processes are changing, and even the format of the onboarding books can become different (digital or not), their contents are essential for the socialization of newcomers and a means to organisational culture dissemination as well as containing functional contents such as internal norms and regulations.
Creative tourism studies remain a newly developed field, pointing to changes in the consumption of tourism and culture while influencing how creativity and co-creation differentiate tourism supply through exploring the existential dimensions of creative experiences, the latter remaining an under-researched theme in the creative tourism literature. In addition, this type of tourism is presented as more responsible and sustainable than other types of massified forms of tourism. Building on a Bourdieusian approach, an updated version of Bourdieu’s main sociological thinking tools was used to analyse the creative habitus of both the supply and demand involved in the co-creation of creative tourism experiences. The authors developed 42 semi-structured interviews with creatives and creative tourists using the Loulé Criativo network in Portugal as a case study and applied qualitative techniques for the data treatment. The results showed that the creative habitus could move successfully between fields, expressing a sustainable agency towards creative tourism consumption. Autodidactism is important for skill development and knowledge replication resulting from the co-creation of creative experiences. The creative habitus, endowed with intercultural and creative capital, is characterized by self-education and ecological awareness where co-creation and coexistence with other creative people enhance the development and replication of creative competencies outside the tourism field.
Experience co-creation has received much attention in tourism, events, and festivals literature. Often shared and consumed collectively, those experiences positively affect visitors’ satisfaction, the volume of expenditure, and levels of happiness, being essential for businesses, attractions, and destinations. As add-ons, co-creation experiences can play a significant role in diversifying and differentiating the supply of cultural events while contributing to fostering events and festivals as tools of territorial development. Within this context, this exploratory research aims to analyse the characteristics of co-creation experiences developed in three cultural events. Considering participation and personalisation as two relevant dimensions of experience co-creation, this paper analyses how they can be applied in the context of cultural events. The study follows a comparative approach, describing three cases of cultural events on the central coast of Portugal (Aveiro region). The methodology was based on participant observation and documental analysis of secondary data, namely the events and festivals characteristics, cultural programs, websites, and promotional materials. Major results indicate that two of the three events analysed have better conditions for the participation of visitors and the local communities, mainly due to the considerable number of activities that provide active participation and learning. On the other hand, one of the festivals fosters better conditions for the personalisation of services and experiences compared to the others, mainly due to the venue's characteristics and the way the program is designed. In that sense, the paper highlights the potential for the inclusion of co-creation experiences in events and festivals, providing a set of good practices for events and festival organisers and other tourism agents such as tourism businesses, tourism professionals, and local communities.
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