PurposeThis paper aims to investigate the main associations between research regarding innovation and green supply chain management (GSCM).Design/methodology/approachFor this the study sought to (1) present the most cited authors in the area; (2) demonstrate the main localities that develop research with this focus; (3) list the main journals with the published research on the themes. The methodology used was a bibliometric survey using the Scopus database as the data source. The VOSviewer® software was used to perform the analysis of the database from the respective DOI® of each article.FindingsAs results of the research, it is possible to demonstrate the existence of an agglomeration of countries that are interrelated in the development of research on these themes, especially China, the United States and the United Kingdom as the main foundations of this center.Originality/valueThis paper evidences the direction of scientific research within the analyzed area, demonstrating where there is convergence for innovation in actions related to GSCM. This guidance may demonstrate possible existing and unexplored gaps so that researchers can direct future research or check gaps to be filled by the development of new processes.
The evolution of the economic context has intensified competition in retail, creating new challenges for companies. Among these challenges are the difficulty of measuring the results of marketing activities, the inconsistency in the sources of information, and the disregard of the temporal characteristics of the returns on these investments. Considering that this context may differ depending on a country's stage of development, the objective of this study is to analyze the impact of marketing investments on the value of companies. To this end, Tobin's Q was used as a financial variable and the sample was divided into two groups to discriminate between developed and developing countries. The sample included 1,872 companies from 97 countries. The technique used for analysis was a hierarchical multilevel model of panel data. The results reveal that investment in marketing has a positive relationship with the financial indicator Tobin's Q, and the impact of such investments in developing countries is greater than it is in developed countries. Thus, from the results of this work, it can be concluded that marketing investments have a beneficial potential for societies, especially those that are in economic environments considered to be in development.
RESUMOABSTRACT O crescimento da demanda por serviços de saúde suplementar somado às mudanças da relação marca versus consumidor tornam esse mercado cada vez mais competitivo. Esses fatores implicam na movimentação das prestadoras deste tipo de serviço em relação à necessidade de identificar e implantar a melhor forma de gestão de marca, com o objetivo de torná-la conhecida e diferenciada. A empresa estudada foi a Unimed, a maior Cooperativa de Trabalho Médico do Brasil, onde se aplica o seguinte problema de pesquisa: quais as estratégias utilizadas pela Unimed na gestão de sua marca? Este estudo tem o objetivo de estudar as estratégias aplicadas pela Unimed em estudos que as exploram utilizando a metodologia de pesquisa de Revisão Bibliográfica. Os resultados obtidos foram o destaque da importância dada pela Unimed à gestão de sua marca onde a centraliza como diferencial competitivo, e o sucesso do uso das estratégias de gestão de marca como a identidade, imagem, personalidade, arquitetura e valor, tornando-a uma marca forte e consolidada no mercado.
The growth in demand for supplemental health services added to changes in the relationship between consumer and brand make this market increasingly competitive. These factors imply the movement of providing this type of service in relation to
Morphological description of insects has been used as a basis for research in several research fields, as forensic entomology, science that uses information on the biology and ecology of different species to solve crimes. The post mortem interval considering the insect development can often be estimated when the literature records its life cycle, morphological description, and other information of extreme importance to distinguish the species in question. Therefore, it is crucial to obtain detailed descriptions of species of forensic importance that allow them to be identified.
A investigação estética do patrimônio industrial através do suporte fotográfico pautou-se pelo desligamento das suas antigas referências funcionais e pelo entendimento do espaço enquanto elemento a ser explorado sensorialmente: o estado de extremo descaso de quase ou efetivas ruínas gera um número infindável de situações: a fusão das cores e pigmentos da pátina, a textura revelada pela luz dura que permeia os telhados e estruturas e as formas seriadas e já deformadas pelo tempo possibilitam interpretações e imagens sem precedentes. Distante do restante da cidade-seja pela situação da iminente impermanência da matéria ou pela localização geográfica, as ruínas industriais possibilitam uma imersão e aproximação maiores com as questões pessoais do flaneur ou do visitante, que se vê obrigado à confrontar a sua natureza, igualmente impermanente, ao engajar seu corpo nestes espaços. A fotografia, desta maneira, atua como um veículo que auxilia o flaneur a se confrontar com estas questões e, como catalizador dos questionamentos, está apta a gerar uma nova e ampla teia de ressignificações sobre estes locais.
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