PurposeThis paper aims to investigate the main associations between research regarding innovation and green supply chain management (GSCM).Design/methodology/approachFor this the study sought to (1) present the most cited authors in the area; (2) demonstrate the main localities that develop research with this focus; (3) list the main journals with the published research on the themes. The methodology used was a bibliometric survey using the Scopus database as the data source. The VOSviewer® software was used to perform the analysis of the database from the respective DOI® of each article.FindingsAs results of the research, it is possible to demonstrate the existence of an agglomeration of countries that are interrelated in the development of research on these themes, especially China, the United States and the United Kingdom as the main foundations of this center.Originality/valueThis paper evidences the direction of scientific research within the analyzed area, demonstrating where there is convergence for innovation in actions related to GSCM. This guidance may demonstrate possible existing and unexplored gaps so that researchers can direct future research or check gaps to be filled by the development of new processes.
The evolution of the economic context has intensified competition in retail, creating new challenges for companies. Among these challenges are the difficulty of measuring the results of marketing activities, the inconsistency in the sources of information, and the disregard of the temporal characteristics of the returns on these investments. Considering that this context may differ depending on a country's stage of development, the objective of this study is to analyze the impact of marketing investments on the value of companies. To this end, Tobin's Q was used as a financial variable and the sample was divided into two groups to discriminate between developed and developing countries. The sample included 1,872 companies from 97 countries. The technique used for analysis was a hierarchical multilevel model of panel data. The results reveal that investment in marketing has a positive relationship with the financial indicator Tobin's Q, and the impact of such investments in developing countries is greater than it is in developed countries. Thus, from the results of this work, it can be concluded that marketing investments have a beneficial potential for societies, especially those that are in economic environments considered to be in development.
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