resources is the intellectual capital that can be understood as the sum of knowledge in the organization that aggregate value, and according to some authors is composed of human, structural and relational capital. Therefore it is important its mensuration, because it is a resource that can be improved, providing better return for its investment. In study was used the VAIC™ model to measure the intellectual capital, that uses accounting data to measure the efficiency of intellectual capital in creating value. The research had as main objective to estimate the distribution of return in margin of value creation on investment in the components of intellectual capital on the employed sample basis. To assess the value creation margin was used the difference between ROIC and WACC. Were used in the research data available on the IBASE Social Balance, the value added statement (DVA) and Thomson Reuters base, in an unbalanced observation between 1998 and 2012 about 48 companies mostly capital intensive in Brazil. In the study was used the technique of multivariate regression analysis of panel data to evaluate the influence of investment in intellectual capital of return on margin of value creation for the employed sample basis. Also the study used the Monte Carlo Simulation to extrapolate the distribution of the components of intellectual capital. As a result it was concluded that the companies in the sample basis have the possibility to increase the margin on value creation, in other words, the margin between ROIC and WACC by investing in human capital. This happen because there is a better return by investing in people of organization (HCE), than investing in structural capital (SCE) on the sample basis. It was also obtained as a result of the study, by employing a Monte Carlo simulation, a probability of 38.99% of the return on investment in intellectual capital be negative. Thus, is important for companies to apply control techniques, such as continuous quality improvement programs aimed to reducing the risk of investment in intellectual capital on value creation. This research can be considered as an initial study on the use of operational research models to measure intellectual capital in Brazil.
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