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Highlights A comprehensive review of the impact of COVID-19 on China’s hotel industry. A COVID-19 management framework which addresses the anti-pandemic phases, principles, and strategies. And four Post-COVID-19 strategies including multi-business and multi-channels, product design and investment preference, digital and intelligent transformation, and market reshuffle.

The goal of a behavior analysis approach to travel studies is to understand the psychological forces that motivate an individual traveler, that influence the various travel‐related decisions the individual makes, and that impact the level of satisfaction with a destination region (Chon, 1989). A number of tourism and recreation researchers have investigated the reasons why people travel; studied the traveler's travel purchase behavior; and emphasized the image of a tourist destination and the tourist's perception of an attitude toward a tourist destination.

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The study developed a measurement scale to examine factors affecting convention participation decision-making. The scale development process started with a review of extant literature and personal interviews, followed by data collection through a Web survey of selected association members. Data were subjected to exploratory factor analysis and unidimensionality tests via subsequent confirmatory factor analysis. These procedures yielded a five-factor measurement scale with acceptable levels of reliability and validity. Five underlying dimensions of convention participation decision-making were labeled: (a) destination stimuli, (b) professional and social networking opportunities, (c) educational opportunities, (d) safety and health situation, and (e) travelability. The implications of the scale are discussed for future research as well as convention marketing strategy.