Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence

Sirgy, M. Joseph; Grewal, Dhruv; Mangleburg, Tamara F.; Park, Jae-Ok; Chon, Kaye; Claiborne, C. B.; Johar, J. S.; Berkman, Harold

doi:10.1177/0092070397253004

Cited by 808 publications

(848 citation statements)

References 20 publications

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“…This result emphasized the importance of self-image congruence which has been widely studied by previous scholars in many different fields [78,103,104]. They argued that people tend to select products/services congruent with their self-image.…”

Section: Theoretical Implicationsmentioning

confidence: 63%

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

2017

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Abstract:In recent years, as natural environmental problems have become more serious, environmentally friendly airlines have been attracting attention from many practitioners and scholars. The purpose of this study was to apply the concept of psychological benefits of green brands in an environmentally friendly airline context. Based on the theoretical relationships between the conceptual constructs, a model was developed and then evaluated using data collected from 322 airline passengers in Korea. The results indicated that the three sub-dimensions of psychological benefits of green brands (i.e. warm glow, self-expressive benefits and nature experiences) help to enhance the overall image of an environmentally friendly airline. Furthermore, the overall image plays an important role in the formation of three outcome variables: intentions to use, word-of-mouth intentions and willingness to pay more. Lastly, gender moderates the relationship between overall image and intentions to use.

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Section: Theoretical Implicationsmentioning

confidence: 63%

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

2017

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“…The affective and social dimensions of people's relation to products naturally have been subjected to numerous studies in the past. The approaches valued here build on such notions as meaning (Csikszentmihalyi, & Rochberg-Halton, 1981;Friedman, 1986;Osgood, Suci, & Tannenbaum, 1957;Richins, 1994), human values and attitudes (Braithwaite, 1982;Fishbein, 1967;Rokeach, 1973;Schwartz, 1994), involvement, preference, and choice (Cohen, 1983;Kim, 1991;Mittal, 1988;Mittal & Lee, 1989;Zaichkowsky, 1985), and the self-concept (e.g., in the study of selfproduct congruency; Claiborne & Sirgy, 1990;Sirgy et al, 1997;Zinkham & Hong, 1991).…”

Section: Introductionmentioning

confidence: 99%

Product Meaning, Affective Use Evaluation, and Transfer:

Helfenstein

2005

Human Technology

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“…Future experimental studies could prime individuals towards different life stages such as single life or parenthood (Eibach et al 2009) to investigate how such changes would affect their attitude towards particular products and brands. More specifically, studies could use such primes and apply Sirgy's et al's (1997) selfcongruity measure to evaluate potential changes to individuals' brand attitude towards cars or clothing products that may be congruent with the image of a single man versus a father. Alternatively, longitudinal designs that use qualitative approaches such as interviews would also be a viable alternative to explore the deeper psychological underpinnings of these self-changes and the subsequent impact on behavior and attitude.…”

Section: Directions For Future Research and Methodological And Managmentioning

confidence: 99%

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

González-Jiménez

2017

AMS Rev

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Consumer research has paid scant attention to the full spectrum of a consumer's self-concept life cycle and its subsequent impact on brand attitude. This article presents a conceptual framework that provides the foundation for future research on how the self-concept, across its full life cycle, impacts brand attitude. The article considers the development of the self-concept from childhood to late adulthood, and integrates findings from various disciplines into a comprehensive framework. The factors in the framework affecting the self-concept are global culture, life events, as well as cognitive and desired age. The article offers six propositions to guide future research and encourage more interdisciplinary work, as well as guiding the application of a broader perspective in terms of the self-concept's full life-span. Moreover, the article also presents methodological and managerial implications on how to use branding approaches that target specific consumer segments according to their self-concepts' life cycle.

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Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence

Cited by 808 publications

References 20 publications

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

Product Meaning, Affective Use Evaluation, and Transfer:

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

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