The present article seeks to describe how Big Data impacts on SMEs strategy, focusing both on planning and the use of strategy tools. It is a result of a participatory and practical action research in a small British Company ($2.5 Million annual turnover) specialized in business intelligence, conferences and tradeshows during 2014 to 2017. Throughout the research period, Big Data had a profound and multifaceted impact on the strategy and operations of the company, resulting in the changing of its products, adoption of new and more dynamic CRM systems, rethinking of the strategic tools utilized by the senior management and definition of new long term strategic goals. As a conclusion, it was noted that cultural predisposition to adopt Big Data technologies had a defining influence over the course of the strategic planning and operations; as the strategy for Big Data has to go beyond simply implementing technological changes – it actually has to exist before the adoption of new technologies is even considered – demanding commitment from the senior management team as well as the operational side of the business.
This article intends to contribute to studies concerning environmental sustainability in the oil and gas industry by measuring the eco-efficiency of small business in the supply chain of oil and gas in Brazil. Eco-efficiency is an environmental management strategy that aims to reduce resource consumption, reduce the impact on nature and provide customers with quality products and services. For its measurement, the methodology called 'CE7' taxonomy was used, an acronym referring to the 'seven competences of eco-efficiency' that adapted the environmental strategies will show the level of eco-efficiency of the enterprises. The field research adopts as object of study fortyfour companies of the productive chain of oil and gas Potiguar. Data were collected from August to October 2016, using the survey method. It was evidenced the absence of eco-efficient enterprises in the production chain and that the best level of delivery occurred for two companies that were diagnosed as 'almost eco-efficient'. The environmental strategies that promote eco-efficiency are energy efficiency, solid waste management plan, environmental care in supplier selection and environmental licensing. Eco-efficiency is not an institutionalized management practice in the reality of this productive chain.
Este artigo apresenta-se como um relato do uso do filme “Matrix” (1999) enquanto uma metáfora e recurso estético para o ensino da administração. O filme foi utilizado em cinco diferentes instituições de ensino nas quais o autor principal do artigo tem atuado como professor. Este artigo se concentrou na análise do primeiro filme da trilogia. “Matrix” pode ser considerado um filme de forte apologia motivacional ao evidenciar a busca pelo autoconhecimento. O filme apresenta elementos pertinentes à discussão sobre a liderança, a partir dos ensinamentos do personagem Morfeu, a importância da construção do conhecimento e a consideração de atividades de ensino mais "práticas", como as simulações e os jogos de empresa de modo a enfatizar a observação da experiência pessoal na aprendizagem. O filme evidencia a importância da atenção à consciência de modo a se valorizar não apenas o conhecimento, mas as emoções envolvidas na aprendizagem. Desse modo, os temas explorados interessam a gestão de pessoas e a aplicação relacionada a se estar preparado para os processos de mudança.
RESUMOO objetivo desta pesquisa consistiu em verificar como as empresas associadas à REDEPETRO-RN estão desenvolvendo competências em sustentabilidade ambiental. Os resultados apontaram que as empresas estão se esforçando para desenvolver competências relacionadas à sustentabilidade, tendo como grande influência no processo de desenvolvimento o porte e o número de colaboradores das empresas. A pesquisa ainda mostrou que as principais justificativas para o desenvolvimento de competências em sustentabilidade ambiental são aquelas que afetam em algum momento as questões financeiras das empresas. E, quanto às dificuldades, verificou-se que as questões relacionadas à falta de tempo e o nível de educação/escolaridade dos funcionários são os principais fatores negativos para a aprendizagem organizacional em sustentabilidade ambiental nas empresas associadas à REDEPETRO-RN. PALAVRAS-CHAVE Aprendizagem Organizacional. Desenvolvimento Sustentável. Sustentabilidade Ambiental. REDEPETRO-RN. ABSTRACTThe objective of this research was to see how the companies associated with RedePetro-RN are developing skills in environmental sustainability. The results showed that companies are striving to develop skills related to sustainability, with the major influence in the development process to the size and the number of employees of companies. The survey also showed that the main reasons for the development of skills in environmental sustainability are those that affect at some point the financial issues of companies. As for the difficulties, it was found that issues related to lack of time and the level of education of the employees are the main negative factors for organizational learning in environmental sustainability in companies associated with RedePetro-RN.
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