Se presenta un estudio que tiene por objetivo observar las actitudes de los profesionales de la<br />televisión española con responsabilidades directivas en la creación, producción y emisión de<br />contenidos acerca de la relación de las audiencias con los contenidos científicos y la divulgación<br />científica. El estudio siguió un procedimiento de métodos mixtos: cualitativo-cuantitativo.<br />Dos grupos focales con la participación de 5 profesionales cada uno permitió identificar las<br />actitudes. Posteriormente, un estudio de actitudes cuantitativo (escalas Likert) aplicado a 450<br />profesionales de 6 regiones, empleados de televisiones públicas y privadas de distinto ámbito<br />de cobertura, permitió magnificar dichas actitudes. Los principales resultados muestran que,<br />en general, estos profesionales no tienen actitudes claras, intensas y consistentes respecto<br />los temas tratados. Sin embargo, consideran que la televisión es un medio conveniente para<br />tansmitir información científica y que es positivo que la televisión realice divulgación. Además,<br />la titularidad del medio para el que trabajan, la región a la que pertenecen, la familiaridad con<br />la producción de contenidos científicos y la naturaleza del trabajo que ejercen se relacionan de<br />forma distinta con actitudes específicas. Esta información es relevante para la academia, las<br />instituciones de promoción del conocimiento, el sistema audiovisual español y los reguladores<br />del audiovisual
Within the framework of the Creative Europe programme, and due to the inexplicable lack of current academic information on the topic, this exploratory cross-cultural study seeks to advance the understanding of the relationship between European adolescents and cinema through a sample of 937 secondary students from eight countries of the European Union. Specifically, the research contributes to the identification of young people’s conceptions of the artistic value and functions of cinema, their knowledge of cinematography and their opinions about national, European or foreign cinema. In addition, it explores the extent to which these factors are alike and differ according to nation. The results of this work are relevant for academics from different disciplines, regulators, educators and members of the audiovisual industry.
El artículo analiza el uso que los parlamentos hacen de las redes sociales a partir del estudio de las cámaras representativas de Argentina, Chile, Colombia, Ecuador, Estados Unidos, España, Francia, Italia, Reino Unido y Suecia. Metodología: A través de un análisis de contenido efectuado en 2010, 2015 y 2017, el texto presenta la evolución y la trayectoria del uso de las redes sociales en cada uno de los años y países de estudio. Resultados y conclusiones: Los resultados indican un aumento del uso informativo y divulgativo de las redes sociales en los parlamentos, pero demuestra pocos avances en la creación de espacios deliberativos o participativos en las plataformas. El artículo identifica acciones parlamentarias orientadas a integrar el ecosistema mediático cambiante, ligado a las redes sociales, aunque la intención se limita a la figuración y al impacto dentro del marco mediático, más que en la promoción de la participación mediada por las redes sociales.
We present the results of an exploratory study framed within a large film literacy project carried out simultaneously in five European Union countries (Croatia, France, Germany, Italy, Spain and the United Kingdom). The study looks at students’ responses to an educational project on cinema designed to be implemented regionally for five months in high schools to increase film literacy and to favour more positive attitudes towards European cinema. The results show that students’ film preferences remain stable after the programme and vary only slightly. Major changes occur in their knowledge about film production and expression. The aspects that change the least are their conceptions about cinema and their preferences. Moreover, the student attitudes towards national and European cinema are more positive. However, the results also show that the implementation of a film literacy programme at a cross-cultural level can affect different aspects depending on the cultural context (country) in which it occurs. Indeed, they provide data about the specific impact of the programme in each country. The information offered by this study could enhance film literacy programmes, inform theory, and nurture the debates about the common European identity and the particular traits of the diverse cultures of the European Union.
Science does not occupy a prominent place on Spanish television, possibly due to those in charge of the creation, production, organization, and programming of content. Previous research has shown that television executives have mental images of their audiences that they actively use in their professional practice. This study adopts a mixed, qualitative-quantitative method to determine the beliefs of Spanish television executives regarding the attitudes of their audiences toward scientific programs and content. The study began with two focus groups, each made up of five professionals, to identify a wide range of attitudes. A Likert-scale questionnaire was then applied to examine the level of agreement with those attitudes among 450 employees of different types of private and public networks from six different regions of Spain. The main findings are that Spanish television managers do not believe that their viewers enjoy scientific topics or have any interest in them. However, professionals with previous experience of the production of scientific content tend to have a slightly more positive attitude about the opinion of general audiences regarding televised science. Hence, familiarity with televised science positively impacts the appreciation of such content on television. This research highlights the fundamental role of network managers in explaining the lack of science on Spanish media. Its results are coherent with previous studies confirming that TV professionals have preconceived images about their audiences that are derived from their own preferences and that guide their decisions.
ciudadanía, redes sociales y movimientos sociales, y alfabetización mediática. Es doctor en Comunicación y Periodismo y master en Comunicación y Educación por la
This research analyses feminism-related tweets produced over a period of two months by both a male representative and a female representative of each of the four principal political parties in Spain (PP, PSOE, Ciudadanos and Podemos). Although their behaviour on Twitter is similar, the differences found are more marked by ideology than by gender. A content analysis shows that the parties tend to reinforce their ideological programme on Twitter, which is corroborated as a space for disseminating topics related to feminism, but not as a space for debate. Men tend to publish more than women and on less controversial topics, which allows us to observe the reproduction of patriarchal roles in the net.
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