The article is devoted to studying the media promotion role of economic vocabulary in the media discourse. The aim of the study is realized in the content analysis of the economic vocabulary in promotion and advertisement. We identify the features and functions of economic vocabulary in promo and advertising discourse. The paper deals with the interpretative analysis of economic lexicon in different types of media texts. The complex methods of semantic and pragmatic, functional and interpretative analysis of the realization of the economic vocabulary in the media discourse are used. The article reveals functional specificity of presentation texts and advertising texts. We carry out an analysis of economic vocabulary and phraseology which are used in presentation and advertizing as one of their components. On the basis of the received results we reveal specific features and functional specificities of economic vocabulary usage in presentation and advertising texts. The ways of analysis are useful for development of cognitive linguistics, socio-and psycholinguistics,
This article is devoted to a conceptual analysis of the impact of global constitutionalism as the dominant interpretation of the definition of social reality on the formation and development of social concepts in the Russian Federation. The object of research is the phenomenon of globalization on the socio-political, state-legal and financial-economic development of national societies and states highlighted in the social concept of global constitutionalism. The diversity of social concepts in Russia, although generally consistent with the Western interpretations of social reality, has a number of legal, ideological, political peculiarities. The formation of social concepts in Russia is greatly influenced by the Western dominant interpretation of social reality - global constitutionalism. And the attitude to the globalization of the socio-political, state-legal and financial-economic life of Russian society and the state is one of the signs by which it is possible to classify both modern Russian social concepts and political parties, movements, religious and public organizations at the federal, regional and local level.
The article is devoted to the linguistic and cultural specifics of the formation of the diplomatic terminology system. The purpose of the article is to identify similarities and differences in the formation of diplomatic terms in different languages. After developed states engage diplomatically with other countries, diplomatic terms are formed in their languages. This is one of the most important approaches to expanding the terminological field in the language of the country. International terms are adopted with diplomatic terms. It is essential to study carefully the terminology process and the specific implementation of diplomatic terms which were adopted from foreign languages. Care must be taken to avoid alternative meanings of words in the national language in use. The comparative method, the content-text method and methods of terminological analysis were used in our research. The article identified common diplomatic terms in the field of lexical language borrowings and in the original language. The most used equivalents of foreign terms, mainly from the English, are outlined. The vocabulary building of diplomatic terms was also noted. The study of the semantics of similar diplomatic terms in terminology systems of different languages seems promising.
The article establishes the linguacultural gender specifics of the British song slang. All languages are constantly changing, slang invades the vocabulary of people (male and female). Of research, interest is the definition of slang, its origin, the vital need for human communication. The purpose of the study is to identify the gender characteristics of British song slang. Slang as a language system of modern linguistics is considered. In the article, main features and gender characteristics of British slang are described. The authors analyze the song slang of female and male performers and compare the song slang of performers of both sexes. The methods of research are descriptive method, comparative analysis, definitional analysis, lexical and semantic analysis, lexical and grammatical analysis, stylistic analysis, interpretive analysis, quantitative analysis, involving a continuous sample. The material of the study was songs by modern British male and female performers. The theoretical significance of the study is to identify the features of modern British song slang. Research results contribute to the development of lexicology and stylistics of the English language, to contrastive linguistics, linguoculturology. The establishment of the gender specificity of British musical slang contributes to the development of linguistic gender studies. The practical application of the research results is revealed in the possibility of teaching courses in English lexicology, stylistics, and gender linguistics, as well as compiling a linguistic dictionary of modern musical culture.
The advent and development of new types and forms of media led to the development of ethical principles of journalism in the second half of the 20th century. However, the process of media convergence, which began at the end of the 20th and beginning of the 21st centuries, has led to global changes taking place at all stages from the creation to the distribution of content. These changes are associated with a serious transformation of the ethical principles of journalism. The authors of this article conclude that further degradation of the ethical values of the media is inevitable, and directly related to certain trends that are inextricably linked with the process of media convergence. These trends are an increase in the share of user-generated content in the media; an overabundance of content that has influenced the media business, giving priority to the speed of content delivery and its clickbait potential; an increase in branded content; and the development of data journalism, which itself raises new ethical issues.
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