The article is devoted to studying the media promotion role of economic vocabulary in the media discourse. The aim of the study is realized in the content analysis of the economic vocabulary in promotion and advertisement. We identify the features and functions of economic vocabulary in promo and advertising discourse. The paper deals with the interpretative analysis of economic lexicon in different types of media texts. The complex methods of semantic and pragmatic, functional and interpretative analysis of the realization of the economic vocabulary in the media discourse are used. The article reveals functional specificity of presentation texts and advertising texts. We carry out an analysis of economic vocabulary and phraseology which are used in presentation and advertizing as one of their components. On the basis of the received results we reveal specific features and functional specificities of economic vocabulary usage in presentation and advertising texts. The ways of analysis are useful for development of cognitive linguistics, socio-and psycholinguistics,
This article concerns the research of such new aspect of political media communication as bilingualism in the young state of South Ossetia' election campaign. The study is devoted to the description of tactical and strategic tools of candidates for the presidency of the country in 2017. The strategic use of the Ossetian and Russian language systems, determined by the intentions of presidential candidates, the target audience, and the communicative situation, characterizes the language identities of Ossetian politicians as ambilingists switching easily between the two codes. The study shows that selfpresentation is one of the dominant strategies, as candidates seek to present themselves as the most worthy candidate for the presidency, using a specific set of language means and speech constructs. As the language analysis of the pre-election speeches testifies, the ethnic identity of the newly emerged South Ossetian political media communication is characterized by the development of mechanisms for dialogical interaction based on the T. Y. Tameryan, et al.
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