The article is devoted to studying new media. In the article, methods and techniques of invective language transformation of global communication are considered. This article discusses verbal features of the invective language in the modern media discourse. In work, psychological and linguistic approaches to the analysis of an obscene vocabulary are described. Obscene lexicon is considered as the emotional grammar of the speech. Authors use the following research methods: general scientific conceptual modeling, descriptive (observation, interpretation and generalization) and comparative method, functional and semantic analysis, contextual analysis, elements of discourse and component analysis. It is established that obscene lexicon is used not only as means of speech aggression, but also as means of optimization of interpersonal interaction in situations of frictionless communication where it can express negative and positive emotions and estimates.
The article elaborates on a comparative analysis of the methods of borrowing (phonetic, semantic, graphic) foreign words in the modern Russian and Chinese languages. The emphasis is upon the gaming methods of formation of units occurred because of borrowing of foreign language vocabulary within the last 10 years, spread in the Internet but not recorded in any dictionaries, as well as upon the peculiarities of their functioning in the Russian-and Chinese-language Internet communication space. In the research, the following techniques are used: observation, description, classification and contrastive comparison. It is established, that an important feature of the newest borrowed words used by the Russian and Chinese Internet users is that predominantly American English constitutes the source language. Similarities and differences in the Russian-and Chineselanguage Internet communication are revealed.
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