The Newest Borrowed Words and Methods of their Formation in the Russian- and Chinese-Language Internet Communication Space

Abstract

The article elaborates on a comparative analysis of the methods of borrowing (phonetic, semantic, graphic) foreign words in the modern Russian and Chinese languages. The emphasis is upon the gaming methods of formation of units occurred because of borrowing of foreign language vocabulary within the last 10 years, spread in the Internet but not recorded in any dictionaries, as well as upon the peculiarities of their functioning in the Russian-and Chinese-language Internet communication space. In the research, the following techniques are used: observation, description, classification and contrastive comparison. It is established, that an important feature of the newest borrowed words used by the Russian and Chinese Internet users is that predominantly American English constitutes the source language. Similarities and differences in the Russian-and Chineselanguage Internet communication are revealed.

Media Influence: Cognitive and Psychological Markers (On Chinese Medical and Cosmetic Advertising Texts)

“…Research of functional, semantic and genre characteristics of advertising in terms of stylistics and discourse analysis, peculiarities of construction of advertising text and its semantic and pragmatic organization, use of verbal and non-verbal signs, advertising name, etc. (Dijk van, 1988;Dijk van, 1997;Kara-Murza, 1996;Kryukova, 2004;Kaftandzhiyev, 2005;Vartanova, 2006;Kirpicheva, 2007;Ukhova & Marycheva, 2012;Kalashaova, 2014;Naumova & Budnik, 2014;Aniskina & Ukhova, 2015;Busygina & Zheltukhina, 2015;Boeva-Omelechko et al, 2019;Tameryan et al, 2018a;2018b;2019b;Zhang et al, 2019;Zheltukhina et al, 2019, etc.). It is important to emphasize the fact that previously scientists have not analyzed Chinese medical and cosmetic media advertising in the cognitive and psychological aspect of the media effect on the recipient (Shmeleva, 2018;Volskaya et al, 2018 The hypothesis of the study is that Chinese medical and cosmetic media advertising has a direct effect, revealed in extralinguistic markers, including cognitive and psychological markers, not only on the recipient as a consumer of advertising products and advertising services, but also on Chinese linguoculture, which in turn affects the creation of medical and cosmetic advertising media.…”

Modern Nominative Processes In English Academic Discourse

“…The study of neologisms is reflected in the works of such scholars as Katermina (2017), Katermina and Lipiridi (2019), , Ratsiburskaya (2016), Zhang et al (2019) and others. Different articles and monographs connected with the study of neologisms confirm the relevance of this knowledge for modern science.…”