Business activities that have been happening are able to help the people's economy, but also considered quite alarming, because it is considered to be responsible for environmental damage. This situation needs to be saved by implementing environmentally friendly business. Environmentally friendly should emerge from within each individual entrepreneur. The purpose of this study is to explain the effect of environmental commitment on green innovation and product success that can affect Bali's silver creative industry. The study was conducted on small industrial silver in Gianyar regency as many as 469 business units. This study uses individual samples as a unit of analysis of 120 respondents. The analysis technique is SEM base Analisis of Moment Structures (AMOS). The research findings show that the commitment to the environment has a positive and significant impact on the green innovations applied so far. This finding means that the more entrepreneurs have a high commitment to safeguard the environment, the more innovative it will be in implementing green innovations. Environmental commitment has a positive and significant impact on the success of new products. The more committed to maintaining the environment for the entrepreneur, the more able to achieve the success of new products produced. Green innovations have a positive and significant impact on the success of new products. The more innovative the more successful the new product will be. The direct effect of environmental commitment to the ongoing success of new products has a greater value than the indirect influence. Without green innovation indicates that environmental commitment is able to influence the achievement of new product success.
AbstrakPelayanan melalui internet merupakan salah satu isu, terkait dengan strategi ekspansi bisnis perbankan. Kualitas layanan secara online terbaik dapat menentukan loyalitas nasabah terhadap suatu bank. Penelitian ini dilakukan dengan tujuan untuk; menjelaskan pengaruh kualitas layanan online yang dibentuk oleh dimensi-dimensi e-service quality terhadap kepuasan nasabah; menjelaskan pengaruh kepuasan terhadap loyalitas nasabah pengguna internet banking, baik secara langsung maupun melalui mediasi komitmen nasabah. Subjek penelitian adalah nasabah bank umum di Kota Denpasar yang memanfaatkan fasilitas layanan internet banking. Anggota sampel terdiri dari para nasabah Bank Mandiri, BCA, Bank Permata, Bank CIMB Niaga, dan Bank Commonwealth di Kota Denpasar, dengan ukuran sampel sebesar 200 orang. Penentuan sampel menggunakan metode non probability sampling, yaitu purposive sampling. Data dianalisis dengan teknik analisis Structural Equation Modelling (SEM). Validitas data diuji menggunakan konfirmatori first order dan second order, sedangkan uji reliabilitas menggunakan construct reliability. Hasil analisis konfirmatori full model struktural terhadap tujuh dimensi eservice quality, menunjukkan bahwa kualitas informasi website, kualitas interaksi website, kualitas desain website, kehandalan, ketanggapan, jaminan dan empati, berpengaruh signifikan terhadap kepuasan nasabah. Hasil lain juga ditemukan bahwa kepuasan berpengaruh signifikan terhadap loyalitas nasabah, baik secara langsung maupun melalui mediasi secara parsial komitmen nasabah. Pengembangan layanan internet banking perlu memperhatikan dengan seksama dimensi-dimensi e-service quality sebagai pembentuk kualitas layanan online. Perbaikan terhadap dimensi-dimensi e-service quality diharapkan dapat meningkatkan kinerja layanan internet banking sesuai dengan harapan nasabah demi tercapainya kepuasan, komitmen, serta loyalitas nasabah.Kata Kunci : kualitas layanan online, kepuasaan nasabah, komitmen nasabah, loyalitas nasabah, dan internet banking.
The purpose of this study is to determine the effect of brand equity elements on purchasing decisions from the coffee shop brand Starbucks Coffee. The number of samples taken as many as 100 respondents taken from several outlets located in the area of ??Bali, with the method of non-probability sampling. Data collection was done through questionnaire distribution. The analysis technique used is multiple regression. Based on the results of research, it is suggested that the management and marketing department of the company especially from the company brand Starbucks Coffee to maintain the existing brand equity variables in order to improve purchasing decisions on the brand Starbucks Coffee. Keywords: brand equity, purchasing decision
Purchase intention is the desire of consumers to own a product. Purchase intention is very important. Companies need to pay attention to factors that can increase consumer purchase intentions for the products they offer. The purpose of this study is to explain the role of consumer attitudes in mediating the influence of environmental awareness on purchase intentions. This research was conducted in Badung Regency. The number of samples taken were 65 respondents who were consumers of Starbucks Coffee who had never bought a Starbucks tumbler. The sampling method used is the purposive sampling methFheteod. Data collection is done through interviews and questionnaires. The analysis technique used is path analysis (sobel test), sobel test, and solimun theory. The analysis showed that environmental awareness had a significant positive effect on purchase intentions, environmental awareness had a significant positive effect on consumer attitudes, consumer attitudes had a significant positive effect on purchase intentions, and this study also succeeded in proving that consumer attitudes were able to mediate the effect of environmental awareness on purchase intentions. Keywords: purchase intention, environmental awareness, and consumer attitudes
This study aims to determine the effect of service quality on customer loyalty through customer satisfaction as a mediator. Respondents in this study were customers with a minimum level of education at least high school / equivalent who had conducted transactions at Pull & Bear Kuta - Bali more than once in the past year. The research sample was determined by 105 respondents using a sampling technique that is purposive sampling technique. The analysis technique used in this study is path analysis with classical assumption and Sobel test. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction and loyalty, customer satisfaction has a positive influence on customer loyalty, and customer satisfaction is positively and significantly mediates the effect of service quality on customer loyalty. These results confirm that the company is expected to pay attention to the quality of service to improve customer satisfaction so as to create a sense of customer loyalty. Keyword: service quality, customer satisfaction, customer loyalty
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