Environmental commitment and green innovation reaching success new products of creative industry in Bali

Abstract

Business activities that have been happening are able to help the people's economy, but also considered quite alarming, because it is considered to be responsible for environmental damage. This situation needs to be saved by implementing environmentally friendly business. Environmentally friendly should emerge from within each individual entrepreneur. The purpose of this study is to explain the effect of environmental commitment on green innovation and product success that can affect Bali's silver creative industry. The study was conducted on small industrial silver in Gianyar regency as many as 469 business units. This study uses individual samples as a unit of analysis of 120 respondents. The analysis technique is SEM base Analisis of Moment Structures (AMOS). The research findings show that the commitment to the environment has a positive and significant impact on the green innovations applied so far. This finding means that the more entrepreneurs have a high commitment to safeguard the environment, the more innovative it will be in implementing green innovations. Environmental commitment has a positive and significant impact on the success of new products. The more committed to maintaining the environment for the entrepreneur, the more able to achieve the success of new products produced. Green innovations have a positive and significant impact on the success of new products. The more innovative the more successful the new product will be. The direct effect of environmental commitment to the ongoing success of new products has a greater value than the indirect influence. Without green innovation indicates that environmental commitment is able to influence the achievement of new product success.

New Fixed Assets Investment Project Environmental Performance and Influencing Factors—An Empirical Analysis in China’s Optics Valley

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Family’s Green Brand Purchasing Behavior in Bali

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“…The existence of environmental commitment is a source of support for companies to adopt new environmental programs and to improve the company's environmental strategy (Sarkis et al, 2010). According to Suasana and Ekawati (2018) and Chang and Chen (2013) show that the higher the company's commitment to safeguard the environment in its business activities, the better the application of green process innovation and green product innovation in the company.…”