<p>Abstract: This study aims to identify the activities of Integrated Marketing Communications Mom Milk in maintaining marketing activities and consumer interest. Then the strategy could be an alternative strategy for the other businesses in the face of the ASEAN Economic Community. The basic method used in this research is descriptive qualitative method. The location of this study purposively taking case study in Mom Milk considering that Mom Milk is milk bar businesses that are already using some of the activities of integrated marketing communications. Sources of data in this study is a resource, and field observations. Researchers collected data were interviews, records and documentation. Data analysis techniques in this study using an interactive model that consists of three basic components: data reduction, data presentation, and drawing conclusions with the verification to know each Integrated Marketing Communication activities carried out by Mom Milk. The results showed that the marketing communication activities conducted by Mom Milk is linked activities and support each other to inform Mom Milk to consumers. Each activity has functionality ranging from building awareness through radio advertising and magazine advertising, advertising to persuade consumers via the Internet and social media, and to maintain customer loyalty through the provision of incentives andprom otion to its customers. Barriers faced by Mom Milk is the number of competitorsand people's lifestyles are highly volatile change. However, through creativity and innovation Milk Mom both of products and marketing styles, Mom Milk was never afraid to face it.</p><p>Abstrak: Penelitian ini bertujuan untuk mengindentifikasi kegiatan Integrated<br />Marketing Communications kedai Susu Mom Milk dalam mempertahankan kegiatan<br />pemasaran dan menarik minat konsumen. Kemudian strategi tersebut bisa menjadi<br />alternatif strategi bagi pelaku usaha lain dalam menghadapi ASEAN Economic<br />Community.Metode dasar yang digunakan dalam penelitian ini adalah metode<br />deskriptif kualitatif. Lokasi penelitian ini secara purposive mengambil studi kasus di<br />Mom Milk dengan pertimbangan bahwa Mom Milk merupakan usaha kedai susu yang<br />sudah menggunakan beberapa kegiatan komunikasi pemasaran terpadu. Sumber data<br />pada penelitian ini adalah narasumber, dan observasi lapangan. Peneliti<br />mengumpulkan data menggunakan teknik wawancara, pencatatan, dan dokumentasi.<br />Teknik analisis data dalam penelitian ini menggunakan model analisis interaktif yang<br />terdiri dari 3 komponen pokok yaitu reduksi data, sajian data, dan penarikan simpulan<br />dengan verifikasinya untuk mengetahui masing-masing kegiatan Integrated Marketing<br />Communication yang dilakukan oleh Mom Milk.Hasil penelitian menunjukkan bahwa<br />kegiatan komunikasi pemasaran yang dilakukan oleh Mom Milk merupakan kegiatan<br />yang saling berhubungan dan saling mendukung untuk menginformasikan Mom Milk<br />kepada para konsumen. Setiap kegiatan memiliki fungsi mulai dari membangun kesadaran melalui iklan radio dan iklan majalah, membujuk konsumen melalui<br />periklanan internet dan media social, dan untuk menjaga loyalitas konsumen melalui<br />pemberian insentif dan promosi kepada para konsumennya. Hambatan yang dihadapi<br />oleh Mom Milk adalah banyaknya pesaing dan gaya hidup masyarakat yang sangat<br />mudah berubah ubah. Namun melalui kreatifitas dan inovasi Mom Milk baik itu dari<br />produk maupun gaya pemasaran, Mom Milk tidak pernah takut untuk menghadapinya.</p>
Kelompok Batik (tulis)“Mutiara 1" dan “Mutiara 2" adalah adalah kelompok usaha batik tulis yang masing-masing beranggotakan 10 orang wanita tani yang baru bebas dari buta huruf (tindak lanjut dari program pasca keaksaraan fungsional/buta huruf). Kelompok ini berlokasi di Desa Wonolopo Kecamatan Tirtomoyo sudah terbentuk mulai Tahun 2011. Usaha batik tulis yang dikelola selama ini belum dikembangkan potensinya sebagai produk sandang yang kompetetitif dan bernilai ekonomis dengan mengikuti kaidah Good Manufacturing Practices (GMP's), seperti penggunaan berbagai alat teknologi tepat guna untuk membatiksehingga selama ini kelompok hanya menjual dalam bentuk batik mentah dengan harga yang relatif murah yaitu berkisar antara Rp 75.000,- sampai Rp 80.000,-, sementara harga batik yang sudah di finishing seharga Rp 250.000 sampai Rp 300.000,-. Perlu pendampingan kelompok tersebut agar pendapatan meningkat. Kegiatan pendampinganyang telah dilakukan adalah pelatihan finishing batik tulis, introduksi alat finishing batik, pameran (expo), dan pendampingan yang dilakukan dengan beberapa teknik pendekatan.
The use of social media to share knowledge is interesting and in demand by many people. Literature studies on the use of social media to share knowledge have been widely carried out, but studies on development communication and social change need further exploration. This study aims to provide a review of research on the use of social media for knowledge sharing in the context of development communication and social change. This research is a systematic literature review using the PRISMA protocol. This protocol consists of four stages: identification, abstract screening, eligibility of manuscripts, and determination of selected articles. Literature research is carried out using particular keyword combinations with Boolean logic from reliable sources, namely Web of Science, Scopus.com, and PubMed. The selected literature research is 57 articles. Data were analyzed qualitatively with the help of NVIVO 12 Plus and Ms. Excel of 2021 version. The results of the study show that most of the research uses a quantitative approach. The health and education sectors dominate this study, most research subjects are the public, most of them are located in developed countries, and Facebook is the most researched social media. This study found various types of literature research based on motivation, data collection techniques, and the role of variables. Many theories and variables were applied in this study. The results show that there are limitations and gaps in research on the use of social media for knowledge sharing in the context of development communication and social change, which can be utilized by further research.
Cyber Extension has an important role to play in helping agricultural counsellors carry out their duties in this digital age. Initial surveys at the research site showed only 15% of Agricultural Extension Centers (BPP) adopted Cyber Extension. Information regarding the overall adoption of PPL is not yet clearly known. The study of adoption and the factors that influence the adoption of PPL is very important known. Therefore, the purpose of this study is to analyze the influence among cyber extension adoption variables within the framework of the Technology Acceptance Model (TAM) model. This research is classified as explanatory research with quantitative approach. Sampling technique using simple random sampling that was number of 140 people PPL Civil Servants and THL. The influence test between variables (hypothetical test) is conducted with t-test with a confidence level of 95% (α = 0.05). The results showed there were 8 accepted hypotheses (significant effect) and 2 rejected hypotheses (insignificant effect).
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