This paper looks at the Aminuddin Baki's Torch Movement Speech 3 (Ceramah Gerakan Obor 3). It's is to identify the type of metaphors used and how the metaphors are conveyed in the Torch Movement Speech 3 on 'Adaptation' of the Malays. The study hopes to identify the direction of the 'Adaptation' metaphor which is liken banana tree and its offsprings. Many studies have been carried out on the biographical portion of Aminuddin Baki but none on all his Torch Movement Speeches that he had made on the progression and development of the Malays. A qualitative method was used through a rhetorical analysis. A Neo-Aristotelian Criticism is used in the analysis of speech of which this study demonstrates the relevance in the application of ancient Malay metaphors in the modern day communication interaction among the Malays.
The purpose of this paper is to look at the Aminuddin Baki's Torch Movement Speech (Ceramah Gerakan Obor) from the critical theory of metaphorical perspective. The study of metaphor is considered important because it has been used by many speech writers, authors, and CEOs in big organisations to strengthen the impact of their speeches. Metaphors are used to amplify meanings in one's speech. The objective of the study is to identify the type of metaphors employed and how the metaphors are conveyed within the Torch Movement Speeches. The study also hopes to identify the direction of metaphor used in terms of positive, negative or neutral which is predominant in the speech. Numerous studies have been done on the biographical portion of Aminuddin Baki but not of the particular speeches he had made on the progression of the natives in Malaysia as a whole. The late Aminuddin Baki was known as a man of great purpose and was committed to seeing the advancement of Malaysians in education. This study used a qualitative method through a rhetorical analysis of one of Aminuddin Baki's Torch Movement speech. Using Neo-Aristotelian Criticism perspective in the analysis of speech, this study demonstrates the relevance in the application of ancient Malay metaphor in modern day communication interaction among the people.
The trending and increasing openness of news reporting has caused the media industry to shift and increasingly report news that was once considered taboo to the mass audiences. The high acceptance and rate of feedback from the readers boost the rate of coverage on taboo issues. Lesbian, Gay, Bisexual, and Transgender or commonly known as LGBT is an issue that is gaining traction on online news portals. Therefore, the main aim of this conceptual article is to discuss the effects of news presentation regarding this issue using the framing theory from three main aspects which are (i) cognitive (ii) response (attitude) and (iii) behavior (acceptance or rejection). This study can be used to shape a theoretical expectation of LGBT issues that are being presented by an online news portal today.
The advertising industry has moved into the digital era, however it does not mean the traditional platform is not affective. Television advertisement is still the main advertising platforms that brands choose to advertise their product or services. This is because, television has a big reach and consumers presupposes that brands who advertise on television are well established, hence making it one of the factors brands still consider advertising on television. When it comes to advertising, the copy is indeed important in order to convey the message towards the consumers, in which metadiscourse plays a big role in shaping the contents of the advertisement. For this study, if focuses on the consumers presupposition towards the presence of metadiscourse in product centric Malaysian food and beverages television advertisement. The methods used are qualitative methods, where 30 Malaysian subjects chosen at random are show 10 Malaysian food and beverages television advertisement. The results shows that the consumers presupposes that metadiscourse helps them to understand the message of the advertisement better and how the target audience influences the use of metadiscourse in the content of the television advertisement. It is hoped further studies are done on metadiscourse for non-product centric television advertisements.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.