This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were analyzed and tested in this study. This study employs quantitative method of analysis whereby the participants were exposed to different treatments and the brand image was divided into an affective, specific and generic cognitive elements. A total of 327 (N = 2110) stakeholders of Takaful; the agents/ operators in Kuala Terengganu, Malaysia were involved. Using the Structural Equation Model analysis, the affective component of the brand image showed a greater impact on the commitment towards the four types of CSR as compared to the others. The results revealed that the economic and philanthropic CSR activities significantly led to a more positive level of both brand image components and corporate reputation management than legal and ethical CSR activities. In addition, brand image has positively influenced the betterment of corporate reputation management. These findings have significant implications for future research directions in the corporate communication perspective.
Social media usage is known to harness new lifestyle among the youth. Use of social media promotes the negative as well as positive consequences for the students in general and academic life. This study examined the relationship between social media usage, multitasking of social media, and students' academic self-efficacy on students' academic performance among Malaysian youth. The current work also evaluates the mediating effect of students' academic self-efficacy on social media usage and social media multitasking on their academic performance. This study embraced a cross-sectional research design and quantitative data collected from 644 Malaysian students of higher education institutions. The collected data were analysed using SPSS v23 and PLS-SEM-based SmartPLS 3.1. The findings revealed that social media usage and social media multitasking are positively and significantly related to students' self-efficacy. Moreover, the results also showed that social media usage and multitasking, and students' self-efficacy are significantly associated with their academic performance. The results also exposed the mediational effect of students' self-efficacy on the relationship between social media multitasking and students' academic performance in higher education. The study recommends that by initiating the self-efficacy program in promoting social media's academic use and multitasking among Malaysian higher education students would result in better performance. Keywords: Social Media, self-efficacy, multitasking, media usage, academic performance.
This paper looks at the Aminuddin Baki's Torch Movement Speech 3 (Ceramah Gerakan Obor 3). It's is to identify the type of metaphors used and how the metaphors are conveyed in the Torch Movement Speech 3 on 'Adaptation' of the Malays. The study hopes to identify the direction of the 'Adaptation' metaphor which is liken banana tree and its offsprings. Many studies have been carried out on the biographical portion of Aminuddin Baki but none on all his Torch Movement Speeches that he had made on the progression and development of the Malays. A qualitative method was used through a rhetorical analysis. A Neo-Aristotelian Criticism is used in the analysis of speech of which this study demonstrates the relevance in the application of ancient Malay metaphors in the modern day communication interaction among the Malays.
Abstract.A plethora of studies have indicated the importance of intercultural sensitivity (IS) in today's highly interconnected, global world. Despite that, in Malaysian context, very limited reliable instruments are available to measure intercultural sensitivity. A study using Malaysian dataset by Tamam (2010) found a three-factor model of the Chen and Starosta's five-factor model of Intercultural Sensitivity Scale (ISS); however, the model was exploratory and has yet to be validated. Therefore, the purpose of this study was to further validate the intercultural sensitivity three-factor model within Malaysian collectivistic and multicultural context. Using survey as a means of data collection, 1000 undergraduate students at three higher education institutions completed self-administered questionnaires. The three-factor model found earlier was subject to Confirmatory Factor Analysis using Analysis of Moments Structures (Amos) software. The results showed that the intercultural sensitivity three-factor model showed a good fit thus indicating that the three-factor model is a viable alternative to the original model. In conclusion, the threefactor model is a valid and reliable instrument to measure intercultural sensitivity within Malaysian collectivistic and multicultural context.
Abstract. Current situations brought about by globalisation and sophisticated innovations in new technology not only have created a new understanding of the world around us but also conscientiously sensitised society, particularly the women towards a more active role in shaping their world. An important contributory factor that can determine the success of women is their centrality in the media, through media positions held or through media images portrayed. What this paper has endeavoured to show is the portrayal of women in the media particularly, television dramas. In today's scenario, the role of women keeps changing, so does the portrayal of women's images in television dramas. This paper, based on a qualitative content analysis study of five popular Malaysian television dramas, found that the stereotypical generalizations of women's images are still existing but to a lesser degree.
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