Metaphor of ‘Progress’: A Metaphoric Rhetorical Criticism on Aminuddin Baki's Torch Movement Speech 2

Abstract

This paper looks at the Aminuddin Baki's Torch Movement Speech 3 (Ceramah Gerakan Obor 3). It's is to identify the type of metaphors used and how the metaphors are conveyed in the Torch Movement Speech 3 on 'Adaptation' of the Malays. The study hopes to identify the direction of the 'Adaptation' metaphor which is liken banana tree and its offsprings. Many studies have been carried out on the biographical portion of Aminuddin Baki but none on all his Torch Movement Speeches that he had made on the progression and development of the Malays. A qualitative method was used through a rhetorical analysis. A Neo-Aristotelian Criticism is used in the analysis of speech of which this study demonstrates the relevance in the application of ancient Malay metaphors in the modern day communication interaction among the Malays.

A Model of Cyber Extremists' Rhetorical Structure Towards Protecting Critical Infrastructure

“…This methodology was used in this research by analyzing the sample rhetoric used to appeal to the audience into three elements such as pathos, ethos and logos. Ibrahim et al (2014) used the qualitative method through the Neo-Aristotelian criticism perspective in the analysis of Aminuddin Baki's torch movement speech.…”

“…Based on studocu.com, Wichelns stated that Neo-Aristotelian criticism is a rhetorical criticism tool that narrowed down speech into 12 key topics namely speaker personality, character of the speaker, audience, major ideas, motive of the speaker appealed, credibility, speaker judgment of human nature in the audience, arrangement, mode of expression, speech preparation, delivery and short-and long-term effects (Anonymous, 2018). Ibrahim et al (2014) focused on the metaphor elements only and would like to see how it could convey the audience through the speech. The metaphor highlighted was "Kita baharu mencapai pengayuh, orang telah sampai ke seberang" from the Aminuddin Baki's speech of torch movement in 1964 which emphasized on 'progress'.…”

“…The oar is used as metaphor elements which it is an object that allows the movement of a small water vessel (Helvacioglu et al, 2011;Ibrahim et al (2014). The passenger needs rowing to create a circular movement with the oar to push the boat forward (Černe et al, 2013;Sayed et al (2014).…”