This study attempts to confirm the likelihood of Corporate Social Responsibility (CSR) activities giving different effects on brand image components and whether corporate reputation mediates these effects. Four action-based types of CSR, namely the economic, legal, ethical and philanthropic, were analyzed and tested in this study. This study employs quantitative method of analysis whereby the participants were exposed to different treatments and the brand image was divided into an affective, specific and generic cognitive elements. A total of 327 (N = 2110) stakeholders of Takaful; the agents/ operators in Kuala Terengganu, Malaysia were involved. Using the Structural Equation Model analysis, the affective component of the brand image showed a greater impact on the commitment towards the four types of CSR as compared to the others. The results revealed that the economic and philanthropic CSR activities significantly led to a more positive level of both brand image components and corporate reputation management than legal and ethical CSR activities. In addition, brand image has positively influenced the betterment of corporate reputation management. These findings have significant implications for future research directions in the corporate communication perspective.

No abstract

No abstract

Adolescents are important assets to the nation and can potentially bring it to a brilliant and glorious level if prepared with mental ability and good physical condition. However, many social phenomena that involve the demise of moral in the behaviour of adolescents are gradually worrying with the increase of adolescent juvenile cases such as premarital pregnancy, free sex, baby abandonment, skipping school, smoking, taking drugs, rape, prostitution, snatching, stealing, bullying, running away and killing. In this regard, the mastery of parenting skills, especially in the aspect of adolescent spirituality, is one of the measures to tackle the issue of adolescence following home-based education. Hence, this study was conducted to examine parenting skills through the spiritual aspect applied to adolescents in the family in Putrajaya, Malaysia. The design of this research is survey study using questionnaire instrument to 384 respondents selected purposively among parents who have teenage children in Putrajaya. The data were analysed by descriptive statistic technic using SPSS version 22. The study shows that majority of the parents apply parenting skills to adolescents in their families through spiritual aspects by guiding them not to associate God (mean=3.71). This shows that the ‘aqidah education is a major concern in the family. The implications of this study can help parents to strengthen parenting skills in Islamic perspective and apply them in the process of educating adolescents in the family. This study also contributes knowledge to responsible parties in Malaysia such as LPPKN, JAKIM and MoH in managing family affairs and adolescents in Malaysia more effectively.

No abstract