In this paper, we examine some of the ways in which Koizumi Junichiro took advantage of changes in television news to win the 2001 Liberal Democratic Party (LDP) presidential election and become prime minister of Japan. Koizumi adopted a strategy of political populism to increase his exposure in the media and develop a public reputation. Changes in the LDP selection procedure, in combination with long-term social and economic change and political reform, meant that the media mattered more to his campaign than had previously been the case. We use data from the Japan Election Study II (JES II) to show that the effects of Koizumi' media-driven popularity and style of politics reversed the LDP' electoral fortunes in the Upper House Election in 2001.
On September 11, 2005, Koizumi Junichiro and his Liberal Democratic
Party (LDP) achieved a stunning victory in the 44th House of
Representatives election. In stark contrast with the previous election,
just two years earlier, in which the LDP had only managed 237 seats, the
LDP captured an impressive 296 seats. This meant that together with their
coalition partner, the Komeito, the LDP now controlled two thirds of the
seats in the House of Representatives (the more powerful of the two houses
that comprise Japan's Diet, or parliament).
Postmaterialists argue that citizens' values change when economic development expands educational opportunities. In modernized societies, people embrace postmaterialist values such as self-expression and the quality of life, including support for gender equality. We argue that the political processes that accompany modernization influence value formation. Since all societies do not modernize in the same way, citizens in different regions do not share an identical set of values at a particular stage in modernization. We compare East Asia with other regions, arguing that in East Asia, state-driven modernization processes incorporated gender inequality, and citizens' values reflect the norms disseminated by their governments. We use the underutilized Gallup International Millennium Survey, conducted in more than 60 countries in 2000.
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