Abstract:The research represents a comprehensive study of retail operation. The paper elaborates a broad perspective of a demand and supply chain which interacts with macro and micro environmental factors and translates it into a customer requirement. The authors describe on different techniques and tools on demand and supply planning which leads to an optimized level of inventory, less cash outflow, higher product varieties and a greater customer satisfaction. Eventually fulfilling all these ensures increase in sales and profits to stakeholders; an ultimate objective of a firm. This paper demonstrates a holistic view on how a firm's supply chain operates as a whole. In addition, this study also highlights some retail examples in the US as well as in Bangladesh which unlock further frontiers for the practitioners and prospective researchers to replenish their practices as well as expertise in the retail industry respectively.
The study demonstrates the Pandemic COVID 19, and the Ukraine & Russia wars as devastating, which have distracted and made imbalanced to the rhythm of any business irrespective of the regions and the borders. The present disruption emphasizes the urgency to improve SCM optimization, manage risk, and be resilient in SCM operations at a significant level. The study unlocks Integrated Supply Chain Performance Measurement (ISCPM) model through ten supply chain (SC) performance measurement attributes and elaborates on the urgency of resilience in global supply chain operations. The study further stretches the four-performance measurement index of supply chain (SC) resilience to measure risk management at the end-to-end SCM. The ISCPM model was verified in the Bangladesh manufacturing industry through 24 sectors. The procedure was simple random sampling. This study significantly contributes to academia as well as in the industry through ten performance measurement attributes and the framework along with the performance measurement attributes.
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