Indramayu terkenal sebagai salah satu sentra produk kelautan dengan adanya pusat pemprosesan dan pengolahan rajungan. Salah satu perusahaan pengolahan rajungan bernama Purchasing Crap Unit Eretan “Atul Cemerlang” yang dalam proses pengolahan dan pengambilan dagingnya menghasilkan limbah kulit (cangkang) hingga mencapai sekitar 40-60% dari total berat rajungan. Limbah cangkang rajungan tersebut belum dimanfaatkan secara baik, bahkan sebagian besar merupakan buangan yang juga berpotensi ikut andil dalam mencemari lingkungan. Melalui program kemitraan bagi masyarakat (PkM) Universitas Bakrie telah melakukan abdimas dengan Purchasing Crap Unit Eretan “Atul Cemerlang” yang bertujuan memanfaatan cangkang rajungan dengan mengolah menjadi kitin dan kitosan yang kemudian diperuntukan untuk berbagai kebutuhan seperti nutrisi pangan, farmasi dan biomedis, kosmetik, lingkungan dan pertanian. Tim abdimas bertindak sebagai fasilitator dan instruktur dalam kegiatan pelatihan yang meliputi kegiatan (a) pembuatan kitin dan kitosan skala laboratorium, (b) pelatihan dan diseminasi teknologi pembuatan kitin dan kitosan serta aplikasinya dalam berbagai bidang. Hasil dari pelatihan diketahui dapat meningkatkan pemahaman dan keterampilan mitra dalam (a) mengolah limbah cangkang menjadi kitin dan kitosan (b) aplikasi kitin dan kitosan dalam berbagai bidang industri. Harapan kedepannya adalah meningkatnya pendapatan mitra dan juga kesejahteraan masyarakat nelayan secara luas.    

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan penjelasan dan pemahaman terkait dengan peran ibu rumah tangga sebagai manajer keluarga dalam berkomunikasi dan pengelolaan keuangan didalam keluarga. Tujuan kegiatan ini secara khusus adalah agar ibu-ibu di Desa Kejapanan Kecamatan Gempol, Kabupaten Pasuruan Jawa Timur dapat menerapkan komunikasi keluarga secara efektif dan terampil dalam mengelola keuangan dan membuat laporan keuangan sederhana. Mitra kegiatan pengabdian kepada masyarakat ini adalah ibu-ibu rumah tangga (kelompok perempuan) di Desa Kejapanan, kecamatan Gempol, Kabupaten Pasuruan Jawa Timur. Metode yang digunakan dalam kegiatan ini adalah pemaparan materi terkait dengan bagaimana komunikasi yang baik dengan keluarga dan pengelolaan keuangan rumah tangga dan dilanjutkan dengan diskusi/tanya jawab. Peserta ibu rumah tangga yang mengikuti kegiatan ini sebanyak 20 orang. Pelaksanaan kegiatan ini memberikan pemahaman dan memotivasi ibu rumah tangga untuk melakukan komunikasi yang baik untuk membangun kedekatan anggota keluarga dan melakukan pencatatan keuangan sederhana sebagai sarana untuk mengendalikan keuangan keluarga. Hal ini ditunjukkan dari antusiasnya ibu rumah tangga dalam diskusi dan bertanya terkait dengan pengelolaan keuangan rumah tangga. Kegiatan pengabdian ini diharapkan menjadi kegiatan lanjutan untuk dijadikan desa binaan Universitas Bakrie untuk memulai bisnis kecil dalam rangka untuk meningkatkan pendapatan rumah tangga sesuai dengan kondisi yang ada di daerah mereka.

Forests have ecological and sociological functions, including tourism development as well as disaster mitigation efforts. In the conditions of the Covid-19 pandemic that hit Bali tourism, it is necessary to develop new types of tourism such as this forest bathing. This research intends to study the potential and opportunities of bamboo forests in the Batur Geopark area to be used as new types of tourism, which at the same time can also be used as a disaster mitigation. A case study method with qualitative data collection includes observation, in-depth interviews, and literature study. A mapping plan for the bamboo forest area is also carried out to support the facilities and infrastructure for forest bathing activities. Bamboo has been used for the restoration of areas affected by the fire at Geopark Batur. However, no one has specifically offered the concept of Forest Bathing. Introducing forest bathing as a new attraction to revive Bali tourism and at the same time to preserve the environment is possible and necessary. Furthermore, there is important to develop destination branding and marketing for the forest bathing attraction.

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This study intends to describe the discourse of the geopark in Indonesia in the Indonesian media. Media coverage is a form of knowledge in society, including about geopark in the context of sustainable regional development. Data was obtained based on analysis of media content (local and national) during 2019 and analyzed. by using sociology knowledge approach of discourse. As a result, the mass media, as a source of knowledge in society, should be able to play a greater role in providing understanding to audiences about the geopark and aspects of sustainable regional development.

The Dayak village in Pampang, Samarinda in East Kalimantan has cultural potential, especially the performing arts that is utilized to support the development of regional tourism. For this reason, this study aims to find out how Dayak cultural symbols in the village of Pampang is used for the strategy of Samarinda city branding. The symbolic of interaction perspective is used to analyze the use of cultural symbols in the imaging of a city. The research method used is descriptive qualitative. Data are collected from interviews with various informants from the government, community leaders, and traditional leaders. Finding of the research indicated that the performing arts is used as a resource in tourism development with a cultural perspective. Cultural symbols in the performing arts can be a means of symbolic interaction of the Dayak culture in Pampang among the community, domestic and foreign tourists who come to this village. This cultural performing can be an attraction of Samarinda City, which has minimal potential for a nature tourism. The utilization of regional cultural potential can be maximized by increasing support from formal and informal institutions to manage this potential to support the image of the city.

This study analyzed the interpretation of the self-identity projected by Tasya Farasha through her YouTube content. The development of youth identity today cannot be separated from the role of social media. In this context, Tasya Farasha’s content was examined from the viewpoint of the audience who watched it. This study uses a reception analysis methodology with focus group discussion as data collection technique. The informants in this study were selected based on criteria and classified based on three different universities in Jakarta. The result showed that the informants perceived the content of Tasya Farasya’s broadcast as a reference for youth in forming self-identity both culturally and persuasively in speech and action. The self-identity that Tasya Farasya projects led to a cosmopolitan identity. An identity that sees human’s equality in a community. This self-identity also shows its resistance to various dogmas that discriminate against differences.

Brand determines the success of a company, as well as branding a city. In the era of regional autonomy and transparency of information, city branding has a major role as a strategy to gain a reputation and a strong positioning in the face of competition with other cities. Therefore, this study aims to identify and mapping the potential areas to be formed as city branding, in particular by exploiting the potential of ecotourism in Pinrang, especially from the perspective of local government.