This study sought to look at the fact that twitter can shape one’s personal branding, then on the basis of this research is compiled on how the analysis elaboration likelihood model in the formation of personal branding in social media. The method used in this research is quantitative content analysis method. The study population was the whole text or tweets made by Ridwan Kamil through his twitter account (@ridwankamil). This study shows, twitter contents can shape one’s personal branding. Establishment of personal branding can be done through posts made in his twitter. The formation of personal branding is seen from the theme of writing, retweet and favorite number, type of writing, the uniqueness of writing and writing direction. Establishment of personal branding is required by a person not only through the writings conveyed through the media, but also the need for real action participation and involvement in community life.
In the era of Society 5.0, the role of communication technology was further enhanced so that it made it easier for humans in various aspects, such as economic, social, cultural, educational, health, business, and so on. However, the sophistication of information and communication technology causes interpersonal to interact less rarely face to face and face to face because it is more comfortable interacting through cyberspace through social media. This research was conducted to illustrate how social communication from understanding anxiety in the digital age. In conducting interactions, each individual can experience communication fears where individuals tend to experience anxiety because too much information is received. The group can be one of the very positive spheres of communication. The object of this research is Basmala members, who have various backgrounds as members of Islamic spiritual groups who uphold religious values. This research uses a qualitative research method with an ethnomethodology type that looks at how the disclosure of reality in people's lives and how individuals receive, learn, apply information provided in the community. Basmala is an Islamic spiritual organization whose members are students. As a religious organization where the culture and activities of the organization also have characteristics that can lead to the basic rules of religion that are expected to familiarize its members to deal with differences in the communication process to overcome the causes of communication apprehension
The Dayak village in Pampang, Samarinda in East Kalimantan has cultural potential, especially the performing arts that is utilized to support the development of regional tourism. For this reason, this study aims to find out how Dayak cultural symbols in the village of Pampang is used for the strategy of Samarinda city branding. The symbolic of interaction perspective is used to analyze the use of cultural symbols in the imaging of a city. The research method used is descriptive qualitative. Data are collected from interviews with various informants from the government, community leaders, and traditional leaders. Finding of the research indicated that the performing arts is used as a resource in tourism development with a cultural perspective. Cultural symbols in the performing arts can be a means of symbolic interaction of the Dayak culture in Pampang among the community, domestic and foreign tourists who come to this village. This cultural performing can be an attraction of Samarinda City, which has minimal potential for a nature tourism. The utilization of regional cultural potential can be maximized by increasing support from formal and informal institutions to manage this potential to support the image of the city.
In this study the authors want to provide an overview of the local small business brands that use brand strategy element in developing its business. This research has a focus of research on Kapuyuak brand which is a local brand originating from Bukittinggi West Sumatra. The thing studied is the attribute used by the Kapuyuak brand so that the public has a perception and become loyal to the brand. This study uses qualitative methods to obtain more in-depth information about the strategies used from Kapuyuak and its customers. The results show that Kapuyuak has the power to identify the value of the brand based on the insight of consumers and market insight. In communicating its brand Kapuyuak uses internet and social media in distributing its value.
Abstract. Avian influenza health disaster has attacked many countries in the world, includes Indonesia. An effort have been done by government through Health Department RI publish health promotion communication on public services advertising (PSA) version "Cegah Flu Burung dengan B3K". In a way to criticize this PSA is used theoretical framework social construction of reality and health promotion. This research use descriptive qualitative method, whereas data is collected with literature review from television PSA, and data analysis technique is used framing analysis from Zhondang Pan and Gerald M. Kosicki. Based on research finding has been found that avian influenza prevention health promotion message not yet "enabling" (ability) people to act healthy life, but it only "desiring" (willingness). From this we can say that health promotion still prioritize in giving information, whereas message toward new attitude and behavior changes through learning process still not visible. Keywords: Health promotion, social construction of reality, public services advertising.Abstrak. Bencana kesehatan flu burung telah melanda banyak negara di dunia termasuk Indonesia. Salah satu upaya pemerintah melalui Departemen Kesehatan RI melansir promosi komunikasi kesehatan pada iklan layanan masyarakat -ILM (public service advertising -PSA) versi "Cegah Flu Burung dengan B3K". Dalam mengkritisi ILM ini digunakan kerangka pemikiran konseptual mengenai konstruksi realitas sosial dan promosi kesehatan. Penelitian ini menggunakan metode deskriptif kualitatif, di mana data dikumpulkan dengan metode studi kepustakaan dari iklan layanan masyarakat di televisi, dan teknik analisis data dengan analisis framing dari Zhondang Pan dan Gerald M. Kosicki. Berdasarkan hasil analisis ditemukan bahwa pesan promosi kesehatan cegah flu burung, belum "memampukan" (ability) masyarakat untuk berperilaku hidup sehat, tetapi baru sekadar "memaukan" (willingness). Dari hal ini dapat dikatakan bahwa promosi kesehatan masih mengutamakan pemberian informasi, sedangkan pesan yang mengarah pada perubahan sikap dan perilaku baru melalui proses pembelajaran belum terlalu nampak. Kata Kunci: Promosi kesehatan, konstruksi realitas sosial, iklan layanan masyarakat. PendahuluanKrisis kesehatan dunia yang disebabkan oleh virus H5N1 semakin mengkhawatirkan, setelah tahun 2003 beberapa kasus kematian besarbesaran terjadi pada unggas. Virus yang sejak akhir 2003 menyerang Asia Timur dan Selatan, juga menyerang ternak ayam Indonesia sejak Ok to ber 2 003 s ampai F ebruari 20 04, dan dilaporkan sebanyak 4,7 juta ayam mati (Dinas Peternakan dan Kesehatan Hewan Provinsi Jambi, 2009, http://disnak.jambiprov.go.id). Kehebohan bertambah ketika kasus flu burung meningkat, ditandai dengan terjadinya penyebaran virus dari unggas kepada manusia.Pada 2004, di beberapa provinsi Indonesia dilaporkan adanya kasus kematian ayam ternak yang luar biasa akibat wabah penyakit flu burung seperti di Bali, Botabek, Jawa Timur, Jawa Tengah, Kalimantan Barat, dan Jawa Barat. Disusul kemudian deng...
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