This study analyzed the interpretation of the self-identity projected by Tasya Farasha through her YouTube content. The development of youth identity today cannot be separated from the role of social media. In this context, Tasya Farasha’s content was examined from the viewpoint of the audience who watched it. This study uses a reception analysis methodology with focus group discussion as data collection technique. The informants in this study were selected based on criteria and classified based on three different universities in Jakarta. The result showed that the informants perceived the content of Tasya Farasya’s broadcast as a reference for youth in forming self-identity both culturally and persuasively in speech and action. The self-identity that Tasya Farasya projects led to a cosmopolitan identity. An identity that sees human’s equality in a community. This self-identity also shows its resistance to various dogmas that discriminate against differences.
Indonesia, as a country with the largest Muslim population in the world, holds a significant market share of the Islamic industry, especially for Muslim women. This study discusses how media constructs meaning for modern Muslim women's identity, in "Saliha" a program aired on Indonesia national television, NET TV. This qualitative research is conducted based on social construction of reality theory and using Stuart Hall's reception analysis method. The data was obtained via in-depth interviews and Focus Group Discussion. Findings indicate shifting views of Muslim women portrayed in television; these findings add to the continuous mediatization of modern Muslims, especially women. Thus, the existence of Muslim women continued to negotiate and be redefined through images, narratives, and knowledge constructed in media for market consumption.
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