Indonesia, as a country with the largest Muslim population in the world, holds a significant market share of the Islamic industry, especially for Muslim women. This study discusses how media constructs meaning for modern Muslim women's identity, in "Saliha" a program aired on Indonesia national television, NET TV. This qualitative research is conducted based on social construction of reality theory and using Stuart Hall's reception analysis method. The data was obtained via in-depth interviews and Focus Group Discussion. Findings indicate shifting views of Muslim women portrayed in television; these findings add to the continuous mediatization of modern Muslims, especially women. Thus, the existence of Muslim women continued to negotiate and be redefined through images, narratives, and knowledge constructed in media for market consumption.
This paper is based on research on coffee shops as a modern public space in the information age. This study tries to examine the existence of modern public space in the form of social communities along with more coffee shop emerges as new business trends in Jakarta. One of many coffee shop business is Kedai Suguh Kopi in the West Jakarta Region. In contrast to the concept of a cafe, or a coffee shop which mostly serves only coffee and stunning interior design that might lurks customer for their so-called “instagramable”, one interesting thing about this shop is that coffee is not served to release the sleepy feeling but it witness and become a reason of the birth of an art community that contains freedom of expression without pressure.
Budaya memengaruhi pemaknaan terhadap konsep maskulinitas melalui sistem kepercayaan, nilai-nilai dan perilaku. Penelitian ini bertujuan untuk menganalisis sudut pandang Generasi Y dalam memandang konsep soft masculinity yang bertentangan dengan hegemoni maskulinitas di Indonesia. Metode penelitian yang digunakan adalah fenomenologi dengan pendekatan kualitatif. Teknik pengumpulan data menggunakan teknik wawancara mendalam semi tersturuktur dengan delapan informan. Hasil penelitian menunjukkan bahwa delapan informan informan menerima konsep soft masculinity melalui proses konstruksi sosial media massa. Proses eksternalisasi berupa adaptasi dengan konsep gender terjadi melalui konsumsi media. Objektifikasi karakteristik tender charisma, politeness, dan purity terjadi ketika informan melakukan interaksi dengan lingkungan sekitarnya dan nilai budaya lokal. Internalisasi konsep soft maskulinity berupa penerimaan nilai maskulinitas baru dan dijadikan sebagai pemahaman baru dalam memandang konsep maskulinitas. Hasil penelitian ini memperkuat asumsi bahwa media sebagai agen budaya memiliki peran penting dalam melakukan konstruksi sosial nilai-nilai maskulinitas baru. Substansi penelitian ini memberikan kontribusi berupa rekomendasi terkait maskulinitas yang terbentuk sebagai hasil konstruksi sosial oleh media, dan dijadikan sebagai perspektif baru dalam memandang konsep gender di masyarakat.
The spread of the COVID-19 pandemic has amplified the importance of health insurance. Although most of the companies in Malaysia usually provide employee benefit plans such as medical coverage to their employees, the COVID-19 pandemic that severely impacted the economy and employment has also abruptly exposed the unemployed and retrenched workers to the risk of high medical costs. Thus, this study aims to identify the factors that affect the purchase intention of health insurance among Malaysian young adults in the transitional period of life and could be vulnerable to potentially catastrophic expenses in severe injury or illness. Using a convenience sampling method, a set of self-administered questionnaires was distributed to 200 young adults in Malaysia who are aged between 18 to 25 years old. The results show that attitude, perceived behavioural control, and perceived financial benefits significantly influence health insurance's purchase intention. This study offers an insight into the rationale of buying health insurance among Malaysian young adults, mainly from the behavioural perspective. The finding also suggests important managerial implications to the associated parties, particularly in reinforcing a positive attitude towards health insurance's purchase intention among Malaysian young adults.
Di era digital, konten bermuatan budaya asing bisa ditemukan dengan mudah dalam bentuk unggahan teks media seperti film dan musik di saluran media baru. Penelitian ini dilakukan untuk mengungkap pemaknaan audiens mengenai apropriasi budaya terhadap teks media berupa video klip musik dari Grup Idol NCT U yang berasal dari Korea Selatan. Penelitian ini mencoba menggali mengenai pemaknaan apropriasi budaya dari sudut pandang penggemar budaya pop Korea. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis resepsi dan teknik pengumpulan data melalui focus grup discussion (FGD) dengan 11 partisipan. Hasil penelitian dibagi menjadi empat kategorisasi bentuk apropriasi budaya yaitu cultural exchange (pertukaran budaya), cultural domination (dominasi budaya), cultural exploitation (eksploitasi budaya), dan transculturation (transkulturasi). Hasil penelitian menyatakan bahwa para informan memaknai apropriasi budaya sebagai dominasi budaya dan trankulturasi dalam teks media berupa video musik yang dibawakan oleh grup idol Korea NCT U. Temuan lain adalah peminjaman budaya tidak terhindarkan ketika dua budaya bertemu sehingga menyebabkan lahirnya sebuah budaya hibrida sebagai komoditas industri budaya. Karena masyarakat Indonesia yang merupakan masyarakat majemuk sudah terbiasa dengan peminjaman budaya, pemaknaan mengenai apropriasi budaya dianggap memiliki nilai positif.In the digital era, the accessibility of foreign cultural content has greatly increased through the availability of media texts such as films and music on new media channels. This research aims to investigate how audiences perceive the cultural appropriation of media texts, specifically focusing on the music video clips of the South Korean Idol Group NCT U. The study seeks to explore the perspectives of fans of Korean pop culture in understanding the concept of cultural appropriation. Employing a qualitative approach, the research utilizes reception analysis methods and data collection techniques, including focus group discussions (FGD) with eleven participants. The findings of the study identify four categories of cultural appropriation: cultural exchange, cultural domination, cultural exploitation, and transculturation. The research reveals that the participants interpreted cultural appropriation as cultural domination and transculturation within the context of music videos by NCT U. Additionally, the study highlights the inevitability of cultural borrowing when different cultures interact, leading to the emergence of a hybrid culture as a commodity within the cultural industry. Given the pluralistic nature of Indonesian society, the borrowing of culture is viewed positively, suggesting a favorable perception of cultural appropriation.
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