A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
The challenges associated with establishing an events enterprise, or growing and sustaining an existing enterprise, share several of the features that characterise business development more generally. As with other industries, the development of a realistic and understandable business model is crucial when setting up event businesses. At the same time, most successful organisations in the events industry owe their initial existence, as well as their ongoing survival and growth, to the efforts, expertise, and tenacity of entrepreneurs.
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