“…In this paper, we acknowledge a myriad of experiences that participants have at the Melbourne Cup, and for many, their experience is transformative. A transformative experience entails that the participants have achieved their own personal goals, have elevated feelings, have helped them learn about themselves and/or have shaped their worldviews and perspectives, and these matter to their personal wellbeing (Kottler, 1997; Mezirow, 1997; Steriopoulos, 2020). It is also acknowledged that sporting events contribute to societal wellbeing (Yamashita and Muneda, 2021), support destination planning and management (Presenza and Sheehan, 2013) and promote positive economic impact (Mair, 2019).…”