Reimagining and Reshaping Events

Wrathall, Jeffrey; Steriopoulos, Effie

doi:10.23912/9781911635871-4918

Cited by 5 publications

(4 citation statements)

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“…Maksymiv, et al, 2021). The generic principles of CE-originally cast as Reduce, Reuse, and Recycle-recently expanded as Rethink, Refuse, Reduce, Reuse, Recycle, and Repair [the 6Rs] (Wrathall & Steriopoulos, 2021). In contrast to the independent 'take, make, use, and discard' cycles in production and consumption in a linear industrialized economy, interdependent elements in the CE model make more sense because the production/consumption loop becomes a self-renewing cycle (Bigwood, 2020;Weetman, 2016).…”

Section: The Knowledge Base On Cementioning

confidence: 99%

Psychological minefields on sustainability road: it’s people, not knowledge that matters

Berrell,

Wrathall

2024

JMBE

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Much of the knowledge about economic and environmental sustainability (EES) is couched in scientific and technical language and represented in complex diagrams of the knowledge flows in the process. The area is also a highly contested space. In addition, the role of individuals in decision-making about EES is downplayed with government overtures about sustainability directed to the corporate world. However, of the 23.1m SMEs in Europe, 21.6m employed fewer than nine people and their value-added part of the European economy was about €3.9 trillion. The 197m households in the EU had an average of 2.2 members. Individuals matter in decision-making about EES. While the UN’s Sustainable Development Goals are laudable, major obstacles in their implementation rest with the behaviour of individuals, e.g., the propensity of people to say one thing and do another and fail to put policy into practice. In this context, the article discusses Kurt Lewin’s “field theory” and reviews how cognitive dissonance and neuroscientific factors affect human behavior. The Circular Economy model of production and consumption illustrates how facilitating and inhibiting factors influence the implementation of its principles and practices. A review of the approaches and organizing principles used by one Higher Education Institution in delivering a subject underpinned with EES principles, demonstrates how obstacles on the road to sustainability can be overcome.

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Section: The Knowledge Base On Cementioning

confidence: 99%

Psychological minefields on sustainability road: it’s people, not knowledge that matters

Berrell,

Wrathall

2024

JMBE

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“…The Melbourne Cup Tour is seen to unite communities, promote social inclusion and, in some cases, raise much needed charitable dollars for worthy cause. It has allowed communities to hear the Cup stories and learn about this cultural icon (Wrathall and Steriopoulos, 2022). Hosting the Melbourne Cup Tour involves destinations collaborating with local stakeholders and collaborators such as the media, aged-care homes, schools and hospitals to work on a bid and pitch to be able and host a visit of the trophy (worth $275,000 and 18-carat gold) in their local communities.…”

Section: Economic and Societal Benefitsmentioning

confidence: 99%

“…Continuing to undertake community initiatives and involving other stakeholders (teachers, students) can shape a positive experience. Educating patrons and the public can be achieved by managing effective communication and information campaigns (Wrathall and Steriopoulos, 2022). Therefore, educational training, community initiatives are key elements in the proposed TSR framework.…”

Section: Melbourne Cup As a Transformative Experiencementioning

confidence: 99%

“…The iconism lies in its cultural and traditional elements that feature an engaging event that "stops the nation" (Russell, 2021;Cusack and Digance, 2009). The iconic event is part of the strategic destination plans to boost regional visitation via special events such as the Melbourne Cup Tour; the trophy cup travels to and gets exhibited in remote communities in Australia, bringing the quinessentially Australian sporting culture around the country, and the cup visits are supported by fairs, talks and other community events (Wrathall and Steriopoulos, 2022). Initiatives such as the Melbourne Cup Tour contribute to the profile of Melbourne as a city brand (Westerbeek and Linley, 2012).…”

Section: Introductionmentioning

confidence: 99%

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Transformative service research approaches for visitor experiences in major sporting events

Steriopoulos

Ooi

2023

IJEFM

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PurposeThis research conceptualises the hallmark event, Melbourne Cup in Australia, as a major sporting brand experience. While numerous studies have explored consumer engagement and experiences in major sporting events, few research studies highlight the negative issues, such as alcoholism, gambling and violence, that may affect consumer engagement and experience. This article addresses the challenges and opportunities of providing immersive and transformative experiences through transformative service research (TSR) approaches when such negative issues are swirling around.Design/methodology/approachThe paper is conceptual. It uses the example of Melbourne Cup to illuminate aspects of the conceptual framework.FindingsThe article unpacks a myriad of positive and negative immersive brand experiences and contributes a conceptual framework to understand the sporting brand experience phenomenon and shows how authentically responsible marketing approaches can improve the sport spectator experience.Research limitations/implicationsInsights from the extended TSR framework presents implications for various organisations that are involved with strategic destination marketing approaches. It guides key stakeholders to engage in dialogue and collaborate in order to improve the attendee transformative experience. Inviting collaborators will facilitate the exchange of ideas that will improve event organisation. Consistent approaches among hospitality service providers would improve alcohol service and create a safe environment for attendees. The TSR framework guides players of the experience to engage in meaningful dialogue with a common goal to improve consumer wellbeing. Education and training therefore are key elements in the consumer sporting brand experience.Practical implicationsThe adapted TSR framework offers insights to destination marketers such as sporting agencies, tour operators and sporting organisations/clubs. Marketers may promote bigger sporting events and organise tours via travel agencies and ignore key elements that may influence attendee decision. Destination marketing organisations (DMOs) can use the framework to promote effective planning and the key initiatives that the iconic event is involved with. The framework can be used as a guide to manage similar international events. Events of major or mega size and international reputation need specific frameworks that address crowd behaviours of similar sizes.Originality/valueAn extended transformative service approach is being conceptualised for major sporting brand experiences. Practical implications are also highlighted for DMOs when raising the profile of city brands.

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Practical teaching tips on designing authentic assessments in Tourism, Hospitality and Events (THE) higher education

Steriopoulos

Goh

Harkison

2022

Journal of Teaching in Travel & Tourism

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Reimagining and Reshaping Events

Cited by 5 publications

References 0 publications

Psychological minefields on sustainability road: it’s people, not knowledge that matters

Psychological minefields on sustainability road: it’s people, not knowledge that matters

Transformative service research approaches for visitor experiences in major sporting events

Practical teaching tips on designing authentic assessments in Tourism, Hospitality and Events (THE) higher education

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