Purpose – The purpose of this paper is to reflect upon the stakeholder, scholarly, academic and jurisdictional influences on course development for a vocationally oriented bachelor’s degree. Design/methodology/approach – This paper takes the form of a case study. Findings – Vocationally oriented bachelor’s courses can be developed, especially when the developers focus on scholarly rigour while paying due heed to jurisdictional requirements as well as the needs of key stakeholders. Research limitations/implications – This case study is limited to a specialist vocational college in Australia. Practical implications – The paper provides a framework by which others can develop vocationally oriented bachelor’s degrees. Social implications – The study can provide impetus to the development of scholarly, and academically rigorous, yet industrially relevant vocational degrees. Originality/value – This is a relatively novel paper from a non-self accrediting higher education provider.

The challenges associated with establishing an events enterprise, or growing and sustaining an existing enterprise, share several of the features that characterise business development more generally. As with other industries, the development of a realistic and understandable business model is crucial when setting up event businesses. At the same time, most successful organisations in the events industry owe their initial existence, as well as their ongoing survival and growth, to the efforts, expertise, and tenacity of entrepreneurs.

A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

In the current environment, it is more important than ever for event professionals to recognise and understand their legal obligations and be able to ensure compliance. While many of the associated issues are complex, a sound understanding of their implications is an essential part of the event manager’s toolkit. In fact, issues associated with legal compliance represent one of the most significant areas of risk for practitioners in the events industry.

The term ‘event marketing’ has been used in a range of different ways and given a range of different meanings. While all of these meanings may be appropriate in various contexts, the term utilized in this chapter refers to that part of the event management process that involves the marketing of events and hence, to the market research, promotion and advertising that aims at increasing the number of customers that pay to attend the event. The American Marketing Association defines marketing as “the set of activities, institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large” (www.ama.org). In this vein, event marketing includes the activities, tactics and tools used to communicate and promote the value of events to prospective attendees.